Item: WordPress
Rating: 9
Author: Daniel Berry

Overall Satisfaction with WordPress

Use Cases and Deployment Scope

It's used for our main e-commerce website and our order purchasing system is integrated to it through a WordPress plugin. Additionally, it integrates with our email marketing tool, online learning platform, and payment platform. WordPress is basically the most important part of our website and we use it daily to offer medical coding classes.

Pros and Cons

Pros

Easy to use
Easy to customize
Easy to integrate

Cons

Can be complex
Often requires third-party assistance
Technical and security issues pop up

Return on Investment

Low website cost overhead
Low development costs
Free or cheap plugins
Easy to find affordable third party assistance

Usability

WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.

Alternatives Considered

Jimdo, Squarespace and HubSpot Marketing Hub

WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.

Key Insights

Do you think WordPress delivers good value for the price?

Yes

Are you happy with WordPress's feature set?

Yes

Did WordPress live up to sales and marketing promises?

Yes

Did implementation of WordPress go as expected?

Yes

Would you buy WordPress again?

Yes

Other Software Used

Jimdo, HubSpot Marketing Hub

Likelihood to Recommend

WordPress is an excellent option for medium-sized businesses who have the budget for some development help. It's one of the go-to providers for websites and the plugin library is vast. It may not be ideal for startups or smaller businesses who are trying to do it by themselves without any development expertise. It also may not be ideal for larger businesses with bigger marketing budgets, as there are other tools that provide sleeker, more updated websites with advanced features.

WordPress Feature Ratings

Comments

Please log in to join the conversation

A Go-To Website Tool for Medium-Sized Companies