TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform supports content planning, creation, publishing, promotion, and measurement. Its tools include editorial workflows, a marketing calendar, Google Analytics integration, pitching and request-for-proposal capabilities, and configurable workflows. Skyword acquired TrackMaven in 2018, adding competitive and content analytics to its platform. TrackMaven’s capabilities included benchmarking content and campaigns against competitors and industry performance, monitoring…N/A

    Startdeliver

    Score10 out of 10
    N/AN/A

    $445

    per month

    Pricing
    SkywordStartdeliver
    Editions & Modules
    No answers on this topic
    Basic
    $445
    per month
    Offerings
    Pricing Offerings
    SkywordStartdeliver
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SkywordStartdeliver
    Content Publishing
    Comparison of Content Publishing features of Skyword and Startdeliver
    Feature
    Skyword
    8.2
    3 Ratings
    6% above category average
    Startdeliver
    -
    Ratings
    Content hub8.53 Ratings00 Ratings
    Content distribution8.53 Ratings00 Ratings
    Content promotion7.52 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Skyword and Startdeliver
    Feature
    Skyword
    8.5
    3 Ratings
    15% above category average
    Startdeliver
    -
    Ratings
    Closed-loop tracking and reporting8.03 Ratings00 Ratings
    Content performance analytics9.03 Ratings00 Ratings
    Security
    Comparison of Security features of Skyword and Startdeliver
    Feature
    Skyword
    -
    Ratings
    Startdeliver
    10.0
    1 Ratings
    16% above category average
    Role-based user permissions00 Ratings10.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Skyword and Startdeliver
    Feature
    Skyword
    -
    Ratings
    Startdeliver
    10.0
    1 Ratings
    14% above category average
    API00 Ratings10.01 Ratings
    Integration with Salesforce.com00 Ratings10.01 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Skyword and Startdeliver
    Feature
    Skyword
    -
    Ratings
    Startdeliver
    9.5
    1 Ratings
    8% above category average
    Product usage00 Ratings10.01 Ratings
    Help desk / support tickets00 Ratings9.01 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Skyword and Startdeliver
    Feature
    Skyword
    -
    Ratings
    Startdeliver
    9.4
    1 Ratings
    9% above category average
    NPS surveys00 Ratings9.01 Ratings
    Sponsor tracking00 Ratings9.01 Ratings
    Customer profiles00 Ratings10.01 Ratings
    Automated workflow00 Ratings10.01 Ratings
    Internal collaboration00 Ratings10.01 Ratings
    Customer health scoring00 Ratings9.01 Ratings
    Customer segmentation00 Ratings9.01 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Skyword and Startdeliver
    Feature
    Skyword
    -
    Ratings
    Startdeliver
    9.8
    1 Ratings
    16% above category average
    Customer health trends00 Ratings10.01 Ratings
    Engagement analytics00 Ratings10.01 Ratings
    Revenue forecasting00 Ratings9.01 Ratings
    Dashboards00 Ratings10.01 Ratings
    Best Alternatives
    SkywordStartdeliver
    Small Businesses
    Contently
    Score9.9 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    SnapApp Interactive Content Marketing (discontinued)
    Score8.1 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Contently
    Score9.9 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SkywordStartdeliver
    Likelihood to Recommend
    8.7
    (18 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    5.7
    (3 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SkywordStartdeliver
    Likelihood to Recommend
    Skyword, Inc
    If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
    Incentivized
    Read full review
    Startdeliver
    with Startdeliver, we could instantly know what are clients are doing in our platform, even our salesteam testing out prospects. this is such an invaluable insight to have. And by also adding an integration to a CRM, this is just a cheat code done so simply, that competitors can only look in awe.
    Incentivized
    Read full review
    Pros
    Skyword, Inc
    • It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
    • It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
    • The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
    Incentivized
    Read full review
    Startdeliver
    • Track the features your clients are using
    • Churn prevention
    • Shared spaces for collaboration
    • Integration
    Incentivized
    Read full review
    Cons
    Skyword, Inc
    • Content Feed - functionality rests with third party integration, would like to see this data updated more often
    • ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
    • Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals
    Read full review
    Startdeliver
    • Not necessarily a bad thing, but being so simple, it could contain even more advanced features for "customer success", but however, the reason you really use Startdeliver is for its simplicity
    • could be slightly more distinct separation between customers and internal user (you confuse what is what sometimes)
    • I don't fully understand the naming and logic about their new packages, but this is subjective opinion
    Incentivized
    Read full review
    Likelihood to Renew
    Skyword, Inc
    More than likely, yes. This is a company with people I trust that offer an exceptional product.
    Read full review
    Startdeliver
    No answers on this topic
    Usability
    Skyword, Inc
    No answers on this topic
    Startdeliver
    from its incredible UI/X, to its easy to use features, to its native integrations, and to its overall approach to easily keep track of your customer success function as such - if you are not using Startdeliver as a CS team - you must be doing something wrong, so don't hesitate.
    Incentivized
    Read full review
    Support Rating
    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
    Read full review
    Startdeliver
    No answers on this topic
    Alternatives Considered
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Startdeliver
    Planhat might be a unicorn headed platform with incredible functions and features as well, but in reality, who will really use all of those features? Most CS teams just wants simplicity, not for things to become rocket science. Stay simple and go for a platform that will keep you grounded to the hardcore basics, and let your CS team do the rest.
    Incentivized
    Read full review
    Return on Investment
    Skyword, Inc
    • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
    • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
    • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
    Read full review
    Startdeliver
    • saves atleast 30% time per customer
    • Prevents churn thanks to great healthscoring and customer details function
    • becomes an integrated source of truth
    Incentivized
    Read full review
    ScreenShots

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.