SwiftERM vs. Twilio SendGrid

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.

If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.

• Automatic email marketing
• Predictive analytics
• Publicises our Trustpilot product ratings

• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

Incentivized

• Introduce an SMS version
• Making the reporting system more idiotproof

• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

Incentivized

It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.

It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.

Incentivized

Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

Incentivized

Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.

Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

Incentivized

• Our initial ROI was over 4,000%
• It has freed up many days each month spent segmenting audiences.
• Our customer churn has been reversed.

• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

Incentivized