SwiftERM vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SwiftERM
Score 10.0 out of 10
Small Businesses (1-50 employees)
SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
SwiftERMTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
SwiftERMTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrice is dictated by size of database.
More Pricing Information
Features
SwiftERMTwilio SendGrid
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SwiftERM
9.0
1 Ratings
16% above category average
Twilio SendGrid
7.6
48 Ratings
1% below category average
Standard reports9.01 Ratings8.146 Ratings
Dashboards00 Ratings7.746 Ratings
Custom reports00 Ratings7.030 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SwiftERM
-
Ratings
Twilio SendGrid
6.9
48 Ratings
16% below category average
WYSIWYG email editor00 Ratings7.135 Ratings
Dynamic content00 Ratings6.838 Ratings
Ability to test dynamic content00 Ratings6.136 Ratings
Landing pages00 Ratings7.323 Ratings
A/B testing00 Ratings7.128 Ratings
Mobile optimization00 Ratings7.136 Ratings
Email deliverability reporting00 Ratings6.948 Ratings
List management00 Ratings6.642 Ratings
Triggered drip sequences00 Ratings7.022 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SwiftERM
-
Ratings
Twilio SendGrid
8.1
10 Ratings
1% below category average
URL Validation00 Ratings7.210 Ratings
Link Tracking00 Ratings8.110 Ratings
Image Validation00 Ratings9.08 Ratings
Inbox Display00 Ratings7.710 Ratings
Email Accessibility Tools00 Ratings7.710 Ratings
Spelling and Grammar Check00 Ratings8.18 Ratings
Spam Testing00 Ratings8.110 Ratings
Email Previews00 Ratings8.610 Ratings
Best Alternatives
SwiftERMTwilio SendGrid
Small Businesses
ReachMail
ReachMail
Score 8.1 out of 10
ReachMail
ReachMail
Score 8.1 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SwiftERMTwilio SendGrid
Likelihood to Recommend
10.0
(1 ratings)
5.6
(59 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
10.0
(1 ratings)
8.0
(6 ratings)
Support Rating
10.0
(1 ratings)
3.0
(9 ratings)
User Testimonials
SwiftERMTwilio SendGrid
Likelihood to Recommend
SwiftERM Limited
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
SwiftERM Limited
  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
SwiftERM Limited
  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
SwiftERM Limited
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
SwiftERM Limited
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
SwiftERM Limited
Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
SwiftERM Limited
  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots

SwiftERM Screenshots

Screenshot of Registration provides access to a 30 day FREE trialScreenshot of