What users are saying about
1 Rating
171 Ratings
1 Rating
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Score 10 out of 100
171 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • SwiftERM ranks higher in 1 feature set: Reporting & Analytics

Reporting & Analytics

9.0

SwiftERM

90%
6.6

Twilio SendGrid

66%
Twilio SendGrid ranks higher in 2/3 features

Standard reports

9.0
90%
1 Rating
7.5
75%
46 Ratings

Dashboards

N/A
0 Ratings
7.3
73%
46 Ratings

Custom reports

N/A
0 Ratings
5.0
50%
30 Ratings

Email & Online Marketing

SwiftERM

Feature Set Not Supported
N/A
7.3

Twilio SendGrid

73%
Twilio SendGrid ranks higher in 9/9 features

WYSIWYG email editor

N/A
0 Ratings
6.7
67%
33 Ratings

Dynamic content

N/A
0 Ratings
8.0
80%
36 Ratings

Ability to test dynamic content

N/A
0 Ratings
8.0
80%
34 Ratings

Landing pages

N/A
0 Ratings
6.9
69%
22 Ratings

A/B testing

N/A
0 Ratings
6.8
68%
27 Ratings

Mobile optimization

N/A
0 Ratings
7.9
79%
35 Ratings

Email deliverability reporting

N/A
0 Ratings
8.0
80%
81 Ratings

List management

N/A
0 Ratings
6.7
67%
40 Ratings

Triggered drip sequences

N/A
0 Ratings
7.1
71%
21 Ratings

Pre-Send Testing

SwiftERM

Feature Set Not Supported
N/A
8.0

Twilio SendGrid

80%
Twilio SendGrid ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.4
84%
9 Ratings

Link Tracking

N/A
0 Ratings
7.7
77%
10 Ratings

Image Validation

N/A
0 Ratings
7.3
73%
8 Ratings

Inbox Display

N/A
0 Ratings
8.1
81%
9 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.1
81%
9 Ratings

Spelling and Grammar Check

N/A
0 Ratings
8.3
83%
7 Ratings

Spam Testing

N/A
0 Ratings
7.4
74%
9 Ratings

Email Previews

N/A
0 Ratings
8.4
84%
9 Ratings

Attribute Ratings

  • SwiftERM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

10.0

SwiftERM

100%
1 Rating
7.2

Twilio SendGrid

72%
58 Ratings

Likelihood to Renew

SwiftERM

N/A
0 Ratings
8.0

Twilio SendGrid

80%
2 Ratings

Usability

10.0

SwiftERM

100%
1 Rating
1.0

Twilio SendGrid

10%
4 Ratings

Support Rating

10.0

SwiftERM

100%
1 Rating
2.6

Twilio SendGrid

26%
14 Ratings

Likelihood to Recommend

SwiftERM Limited

SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Twilio

I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review

Pros

SwiftERM Limited

  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Twilio

  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons

SwiftERM Limited

  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Twilio

  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Pricing Details

SwiftERM

Starting Price

Editions & Modules

SwiftERM editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Price is dictated by size of database.

    Twilio SendGrid

    Starting Price

    $0

    Editions & Modules

    Twilio SendGrid editions and modules pricing
    EditionModules
    FreeFree1
    Basic15.002
    Advanced60.003

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    SwiftERM Limited

    No answers on this topic

    Twilio

    So far it has been working good. Unless a better option appears, we will keep using it.
    Read full review

    Usability

    SwiftERM Limited

    It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
    Read full review

    Twilio

    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Read full review

    Support Rating

    SwiftERM Limited

    Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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    Twilio

    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Read full review

    Alternatives Considered

    SwiftERM Limited

    Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
    Read full review

    Twilio

    If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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    Return on Investment

    SwiftERM Limited

    • Our initial ROI was over 4,000%
    • It has freed up many days each month spent segmenting audiences.
    • Our customer churn has been reversed.
    Read full review

    Twilio

    • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
    • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
    Read full review

    Screenshots

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