Symantec Content & Malware Analysis is an application which provides advanced threat detection and threat hunting through advanced machine learning, based on intelligence gathered from ProxySG, threat intelligence services, and other sources.
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Woopra
Score3 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
If you have Symantec based environment including Symantec proxy and endpoints, Content and Malware Analysis is the obvious choice. You can't run the CAS-MAS as a standalone deployment, you need proxies or ICAP supported devices capable to send the files/URLS. It's not a network security device where you can flow/direct the traffic to C/MAS. It does not have UBA, NBA or NTR features, it is just working for analyzing files as expected.
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
We have been using many solutions even tested nearly all available 0day sandbox solutions in the market. We choose Symantec CMA as we have already Symantec endpoint protection/EDR on the client, Symantec proxy for the web access, SCMA fits our environment. We have a big bargain when we puchase lots of equipment from the Symantec. Detection and prevention is very good at SCMA but some constant issues; like the product is not designed for heterogeneous environments, we can not integrate the SCMA with WAFs, it's lacking in api and request/reply calls. There's no file scanning, discover the option. SIEM integration is not smooth. I can not run some of the SOAR playbooks through the SCMA.
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As the SSL is inspected and analyzed at Bluecoat proxy servers, hidden threats, malicous files are passed to SCMA to be analyzed.
Getting full visibility at file trajectory level
As it's a full proxy and ICAP integration, we are sure that the files are to analyzed and scanned for malicious activity. This is a big plus compared to NGFW analyze concept, as the NGFWs have special failsafe mechanisms allowing bypass of file analysis. SCMA fully catches the hidden threats.
Flawless integration with Bluecoat systems is a big plus, customers are getting the same type of messages within their browsers.
A negative impact is the standardization when I deploy SCAM to one of our locations. Then the auditors demand the same coverage within other areas and it comes with the cost. Especially maintaining these devices on premise environment has a significant cost.
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
