Terminus ABM Platform vs. Xink

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

We use Xink for every client that has a team and wants to remain "on brand" with any email correspondence regardless with whatever device they are sending from, be it phone, tablet, laptop or desktop. We setup all our Xink instances so that it is "fully server side" which means the email signature is injected while in transit and appear correctly at the recipients end. It does get some getting used to when composing emails and there is no signature but a few tests create the confidence needed.

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Centralised email signature platform.
• Email signature banner marketing tool.

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

• Email signature creator is a little cumbersome when working with tablets.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Their primary method of support was via chat which is quite responsive and generally online. If it is outside their support time, support tickets are responded to within 24hrs. I also found the support docs helpful and relevant. They would have received a 10 if it wasn't for when we had a support query and it took a couple of different agents before the solution was found in an existing support doc. Would have though that all their agents would know their knowledge base a lot better.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

We used to use Simprex, and evaluated quite a few other email signature platforms such as Rocketseed/Parrot Digital and Exclaimer. We found Xink simply worked! First time and every time. It was also very cost effective and as a re-seller being able to view all out clients in a single pane of glass was also very convenient.

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting

• Pricing is very fair and enables it to be added to every mailbox without question.
• We are a reseller and also have the ability to view and administer all our clients/tenants under a single pane of glass which is very convenient.

Incentivized