TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A

    Ubersuggest

    Score8.1 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    TracxUbersuggest
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TracxUbersuggest
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    TracxUbersuggest
    Considered Both Products
    Tracx
    No answer on this topic
    NP Digital
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    No answers on this topic
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    9 Answers
    Features
    TracxUbersuggest
    SEO
    Comparison of SEO features of Tracx and Ubersuggest
    Feature
    Tracx
    -
    Ratings
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis00 Ratings9.59 Ratings
    Backlink management00 Ratings9.08 Ratings
    SERP ranking tracking00 Ratings9.09 Ratings
    Page grader00 Ratings9.58 Ratings
    Competitive analysis00 Ratings9.08 Ratings
    Site audit / diagnostics00 Ratings8.59 Ratings
    Site recommendations00 Ratings8.58 Ratings
    Task management00 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Tracx and Ubersuggest
    Feature
    Tracx
    -
    Ratings
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO00 Ratings6.05 Ratings
    Social SEO00 Ratings7.55 Ratings
    Mobile SEO00 Ratings10.05 Ratings
    Global SEO00 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Tracx and Ubersuggest
    Feature
    Tracx
    -
    Ratings
    Ubersuggest
    8.0
    7 Ratings
    5% below category average
    Multi-domain support00 Ratings7.56 Ratings
    Integration with web analytics tools00 Ratings8.57 Ratings
    Best Alternatives
    TracxUbersuggest
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TracxUbersuggest
    Likelihood to Recommend
    9.0
    (9 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    8.3
    (4 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    TracxUbersuggest
    Likelihood to Recommend
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
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    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
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    Pros
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
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    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
    Read full review
    Likelihood to Renew
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Tracx
    No answers on this topic
    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
    Read full review
    Support Rating
    Tracx
    No answers on this topic
    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
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    Online Training
    Tracx
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
    Read full review
    Alternatives Considered
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
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    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
    Read full review
    Return on Investment
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.