TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TrueLoyal

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A

    Trustpilot

    Score6.8 out of 10
    N/ATrustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

    $259

    per month per domain

    Pricing
    TrueLoyalTrustpilot
    Editions & Modules
    Enterprise
    Custom
    Plus
    $259
    per month per domain
    Premium
    $629
    per month per domain
    Advanced
    $1,059
    per month per domain
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    TrueLoyalTrustpilot
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    TrueLoyalTrustpilot
    Considered Both Products
    Zinrelo
    No answer on this topic
    Trustpilot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    50%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    43%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    TrueLoyalTrustpilot
    Small Businesses
    Growave
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    PowerReviews
    Score7.8 out of 10
    Enterprises
    No answers on this topic
    Bazaarvoice
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TrueLoyalTrustpilot
    Likelihood to Recommend
    8.2
    (2 ratings)
    4.9
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.7
    (4 ratings)
    User Testimonials
    TrueLoyalTrustpilot
    Likelihood to Recommend
    Zinrelo
    Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
    Incentivized
    Read full review
    Trustpilot
    Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.
    Read full review
    Pros
    Zinrelo
    • Customer service is fantastic.
    • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
    • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
    Incentivized
    Read full review
    Trustpilot
    • Completing the review for the customer is a simple process which enables us to receive more feedback.
    • The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
    • The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
    Incentivized
    Read full review
    Cons
    Zinrelo
    • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
    • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
    • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
    Incentivized
    Read full review
    Trustpilot
    • Allow you to highlight sections of the review and respond
    • Stop reviews from unverified purchasers
    • Searching for a review can sometimes be hit or miss
    Incentivized
    Read full review
    Likelihood to Renew
    Zinrelo
    No answers on this topic
    Trustpilot
    It's expensive and customer service is not the best.
    Incentivized
    Read full review
    Usability
    Zinrelo
    No answers on this topic
    Trustpilot
    Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!
    Incentivized
    Read full review
    Support Rating
    Zinrelo
    No answers on this topic
    Trustpilot
    I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.
    Incentivized
    Read full review
    Alternatives Considered
    Zinrelo
    We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
    Incentivized
    Read full review
    Trustpilot
    Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.
    Incentivized
    Read full review
    Return on Investment
    Zinrelo
    • Increased customer retention.
    • Increased average order value.
    Incentivized
    Read full review
    Trustpilot
    • Helps us to determine what our customers care about.
    • We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.
    Incentivized
    Read full review
    ScreenShots

    TrueLoyal Screenshots

    Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES