Trustpilot vs. YouTube Shopping

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

I think Youtube shopping goes well with popular beauty vloggers who review the products, while it is less helpful for service-oriented YouTubers like course providers. If they can list out their courses, then it could be awesome. Youtube Shopping is overall very helpful for both business owners and customers because business owners get loyal customers while customers can easily purchase the products without any further clarification or searching.

Incentivized

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• Exponential audience growth.
• Customer retention.
• Clearing their doubts and making them to purchase quickly.

Incentivized

• Allow you to highlight sections of the review and respond
• Stop reviews from unverified purchasers
• Searching for a review can sometimes be hit or miss

Incentivized

• Its UI/UX can be better.
• Similar products recommendation could be added.
• feedback section can be included.

Incentivized

It's expensive and customer service is not the best.

Incentivized

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

Youtube is the social platform where more audiences are present, and the content is video, so user retention is made sure. There are more chances for the YouTube audience to make a purchase decision quickly compared to other social commerce platforms. YouTube Shopping helps in customer retention, which helps to obtain increased ROI.

Incentivized

• Helps us to determine what our customers care about.
• We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.

Incentivized

• High ROI is obtained.
• Loyal Customers is obtained.
• Consistent customers.

Incentivized