What users are saying about
132 Ratings
6 Ratings
132 Ratings
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Score 7.9 out of 100
6 Ratings
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Score 4 out of 100

Likelihood to Recommend

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Twilio SendGrid
5.8
WhatCounts
9.8
WYSIWYG email editor
Twilio SendGrid
5.8
WhatCounts
9.0
Dynamic content
Twilio SendGrid
6.0
WhatCounts
Ability to test dynamic content
Twilio SendGrid
6.5
WhatCounts
Landing pages
Twilio SendGrid
2.6
WhatCounts
10.0
A/B testing
Twilio SendGrid
5.5
WhatCounts
10.0
Mobile optimization
Twilio SendGrid
6.1
WhatCounts
10.0
Email deliverability reporting
Twilio SendGrid
8.1
WhatCounts
10.0
List management
Twilio SendGrid
6.3
WhatCounts
10.0
Triggered drip sequences
Twilio SendGrid
5.4
WhatCounts

Reporting & Analytics

Twilio SendGrid
6.3
WhatCounts
10.0
Dashboards
Twilio SendGrid
6.6
WhatCounts
10.0
Standard reports
Twilio SendGrid
7.3
WhatCounts
10.0
Custom reports
Twilio SendGrid
4.9
WhatCounts

Pre-Send Testing

Twilio SendGrid
4.4
WhatCounts
URL Validation
Twilio SendGrid
5.2
WhatCounts
Link Tracking
Twilio SendGrid
6.5
WhatCounts
Image Validation
Twilio SendGrid
4.3
WhatCounts
Inbox Display
Twilio SendGrid
4.0
WhatCounts
Email Accessibility Tools
Twilio SendGrid
5.0
WhatCounts
Spelling and Grammar Check
Twilio SendGrid
1.0
WhatCounts
Spam Testing
Twilio SendGrid
4.3
WhatCounts
Email Previews
Twilio SendGrid
5.2
WhatCounts

Pros

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Usability

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

WhatCounts

No score
No answers yet
No answers on this topic

Support Rating

Twilio SendGrid

Twilio SendGrid 4.1
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Alternatives Considered

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. none
  2. per month
Additional Pricing Details

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WhatCounts Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Twilio SendGrid
7.1
WhatCounts
10.0

Usability

Twilio SendGrid
1.0
WhatCounts

Support Rating

Twilio SendGrid
4.1
WhatCounts
10.0

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