TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite Insights

    Score9.9 out of 10
    N/AuburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A

    X Premium Business

    Score8 out of 10
    N/AX Premium Business (formerly Verified Organizations) is the enterprise-tier infrastructure for the X platform, designed to centralize brand authority, account security, and high-velocity content distribution for commercial and governmental entities.

    $200

    per month

    Pricing
    Hootsuite InsightsX Premium Business
    Editions & Modules
    No answers on this topic
    Basic
    $200
    per month
    Full Access
    $1000
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Hootsuite InsightsX Premium Business
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    Hootsuite InsightsX Premium Business
    Considered Both Products
    Discontinued Products
    No answer on this topic
    SpaceX
    Chose X Premium Business
    Sysomos, Radian6, Meltwater Buzz, UberVu
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Hootsuite InsightsX Premium Business
    Small Businesses
    Mention
    Score8 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Mention
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Social Suite by Reputation.com
    Score9.4 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Hootsuite InsightsX Premium Business
    Likelihood to Recommend
    10.0
    (2 ratings)
    8.0
    (33 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    7.1
    (16 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (4 ratings)
    Availability
    9.0
    (1 ratings)
    8.4
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (6 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Hootsuite InsightsX Premium Business
    Likelihood to Recommend
    Discontinued Products
    I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
    Read full review
    SpaceX
    TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
    Read full review
    Pros
    Discontinued Products
    • Easy to see what people are saying on social media about clients.
    • Creates reports that can be limited to certain time frames.
    • Able to see the reach of users so you can breakdown by influencers.
    Read full review
    SpaceX
    • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
    • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
    Read full review
    SpaceX
    • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
    • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
    • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
    Read full review
    SpaceX
    As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
    Read full review
    Usability
    Discontinued Products
    All the users found the product intuitive and easy to use.
    Read full review
    SpaceX
    It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
    Read full review
    Reliability and Availability
    Discontinued Products
    A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
    Read full review
    SpaceX
    TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    SpaceX
    Besides posting multiple times when stuck in a loop not other real issues.
    Read full review
    Support Rating
    Discontinued Products
    Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
    Read full review
    SpaceX
    I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    I got the training while I was evaluating and in the trial period. Then I trained the others myself
    Read full review
    SpaceX
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Not applicable since it is SAAS - all we needed was to sign up, which was easy
    Read full review
    SpaceX
    Easy download and launch of application.
    Read full review
    Alternatives Considered
    Discontinued Products
    Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
    Read full review
    SpaceX
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Easier to handle crisis.
    • Ability to find out statistics to quantify and qualify what you're doing for customers.
    Read full review
    SpaceX
    • Positive: User-friendly and therefore easy to teach new members.
    • Positive: Easy team management (when there are multiple users/managers for one channel).
    • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
    Incentivized
    Read full review
    ScreenShots