TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    X Premium Business

    Score7.9 out of 10
    N/AX Premium Business (formerly Verified Organizations) is the enterprise-tier infrastructure for the X platform, designed to centralize brand authority, account security, and high-velocity content distribution for commercial and governmental entities.

    $200

    per month

    Pricing
    X Premium Business
    Editions & Modules
    Basic
    $200
    per month
    Full Access
    $1000
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    X Premium Business
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    X Premium Business
    Considered Both Products
    SpaceX
    Chose X Premium Business
    In my opinion, TweetDeck is definitely not as robust or feature-packed as more expensive options like Hootsuite and HubSpot, but it's also not as expensive. It is comparable to Meta Business Manager for a single account, but is much more efficient than Meta Business Manager
    Incentivized
    Chose X Premium Business
    We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once …
    Incentivized
    Chose X Premium Business
    When [it comes to] comparison I found all these platforms competitive and having great features altogether. All features are the same like monitoring, scheduling, Analysing but TweetDeck mainly analyzes on Twitter whereas on Hootsuite and Buffer, [it only] allows [you to] …
    Incentivized
    Chose X Premium Business
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. …
    Incentivized
    Chose X Premium Business
    Scheduling posts on Twitter Ads was always a relatively timely task, whereas TweetDeck is easy and quick. This means more can be done on the platform in a shorter amount of time, so extra work can also be done elsewhere.

    It is, in my personal opinion, the best client for using …
    Incentivized
    Chose X Premium Business
    Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Spr…
    Incentivized
    Chose X Premium Business
    TweetDeck has the best listening for Twitter. Other platforms have social listening, but only for direct mentions or hashtag usage. TweetDeck can do so much more than this, picking up mentions of your brand even when a user doesn't directly mention you or use your hashtag. …
    Incentivized
    Chose X Premium Business
    Unless you're using the paid version of Hootsuite, TweetDeck is far superior. Having no limits on the number of posts you can schedule is a big selling point. If you are on the paid version of Hootsuite, then you have more flexibility and the ability to manage multiple …
    Incentivized
    Chose X Premium Business
    At this point, we do not need the other services that Hootsuite provides, though I am happy with that product. TweetDeck fulfills the perfect function we need for Twitter at this point.
    Incentivized
    Chose X Premium Business
    There were a number of other social media dashboards I tried years ago but most of them were overkill for what I needed. There were lots of bells and whistles for lots of [money] but TweetDeck gave me everything I needed and was free.
    Incentivized
    Chose X Premium Business
    TweetDeck is much cleaner and easier to utilize in Hootsuite. And, better yet, it is also free, which is nice. For budgetary purposes, would rather put it into ads and other mediums than paying for a software service.
    Incentivized
    Chose X Premium Business
    There are many great Twitter tools out there for marketing etc, but for scheduling tweets, this is the only option I've ever explored (based on overwhelming recommendations). Even truer now that Twitter owns it.
    Incentivized
    Chose X Premium Business
    TweetDeck's layout and design is more user-friendly than Hootsuite.
    Incentivized
    Chose X Premium Business
    I used to use both TweetDeck and Hootsuite to manage the Twitter accounts used by our company. However, TweetDeck offers simpler post editing options including the ability to insert pictures making it favorable for our purposes.
    Incentivized
    Chose X Premium Business
    Mainly it is a platform that is easy to use and integrates all accounts and Twitter profiles into a useful platform.
    Incentivized
    Chose X Premium Business
    I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're …
    Chose X Premium Business
    TweetDeck is comparative with the options available in Hootsuite Free edition, although the fact that Hootsuite allows you to monitor and publish on other platforms is more convenient. I created a TweetDeck account when I began using Meltwater Buzz as I missed the column views …
    Chose X Premium Business
    Complaint about this drop-down list -- it is too long.
    Chose X Premium Business
    I felt that HootSuite is similar to TweetDeck in many ways, however I found HootSuite to be more difficult to navigate and at times.
    Incentivized
    Chose X Premium Business
    Tweetdeck much easier to use in functions. Hootsuite experiences often crashing.
    Incentivized
    Chose X Premium Business
    I also currently use HooteSuite to manage over multiple sm channels, and dedicate tweetdeck for events or twitter discussions that do not branch into other channels, because I often need a multiple channel manager.
    Incentivized
    Chose X Premium Business
    Hootsuite - I've tried it 2 separate times but it was just overly complicated. At the time it also didn't have a better way to access it, like Tweetdeck Chrome app. Also compared to the regular Twitter site, it's much quicker and doesn't hide images. You can view about 7 …
    Incentivized
    Chose X Premium Business
    I use Hootsuite Enterprise currently to manage our client's social media accounts, and only use TweetDeck for top-priority issues that I want to make sure I see pop-up notifications for. Hootsuite Enterprise allows scheduling across many different channels and accounts and is …
    Incentivized
    Chose X Premium Business
    TweetDeck was my choice over HootSuite because I found it to be more affordable and easier to use.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    X Premium Business
    Small Businesses
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    All AlternativesView all alternatives
    User Ratings
    X Premium Business
    Likelihood to Recommend
    8.0
    (33 ratings)
    Likelihood to Renew
    7.1
    (16 ratings)
    Usability
    8.0
    (4 ratings)
    Availability
    8.4
    (2 ratings)
    Performance
    8.0
    (1 ratings)
    Support Rating
    8.0
    (6 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    User Testimonials
    X Premium Business
    Likelihood to Recommend
    SpaceX
    TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.
    Read full review
    Pros
    SpaceX
    • TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
    • Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.
    Incentivized
    Read full review
    Cons
    SpaceX
    • TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
    • TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
    • TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.
    Incentivized
    Read full review
    Likelihood to Renew
    SpaceX
    As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
    Read full review
    Usability
    SpaceX
    It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range
    Read full review
    Reliability and Availability
    SpaceX
    TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
    Read full review
    Performance
    SpaceX
    Besides posting multiple times when stuck in a loop not other real issues.
    Read full review
    Support Rating
    SpaceX
    I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.
    Incentivized
    Read full review
    Implementation Rating
    SpaceX
    Easy download and launch of application.
    Read full review
    Alternatives Considered
    SpaceX
    Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.
    Incentivized
    Read full review
    Return on Investment
    SpaceX
    • Positive: User-friendly and therefore easy to teach new members.
    • Positive: Easy team management (when there are multiple users/managers for one channel).
    • Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.
    Incentivized
    Read full review
    ScreenShots