Verifone Point vs. Yext

VeriFone Point definitely knows the VeriFone payment hardware and support tools. They work with many businesses using this hardware, so their remote management tools are thoroughly capable of handling this hardware. This allows them to meet the needs of a small deployment, maybe 20 terminals or fewer. We quickly found out that we would have been better off setting up our own tools and staff to support our deployment of VeriFone hardware. Based on the number of terminals we have in use, our geographical span, and hours of operation, we need to address issues more quickly and personally than VeriFone Point is able to. While they are responsive, their tier I support is pretty generic and mostly assists with power cycling.

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We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms

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• Knowledge and experience: Point supports many businesses with many VeriFone terminals throughout the country. Therefore, they have much experience with the hardware.
• Availability: When calling for support, it is rare to not get a response from a human. Some calls are answered after only minutes of hold time, others can take much longer, but a human is almost always available.

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• Yext is very, very user-friendly and easy to use.
• Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
• Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.

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• Bureaucracy: Since this is the payment industry and a very large company, they move slower than an iceberg with most projects, including ordering new terminals or adding new features.
• Availability of project support: Aside hardware troubleshooting, it often feels very difficult to get help from Point support for things like opening a new location, adding a feature, or making other changes requiring any level of planning.
• Inconsistent support staff: One issue may be handled very differently by different support staff. We often work with somebody for hours on one issue only to call back later and have the same issue solved in minutes by a different person.

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• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

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Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

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Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.

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We started using VeriFone Point when we switched from software-based credit card processing to VeriFone payment software. With our previous software system, we had a similar experience with support to what we have experienced with VeriFone Point. Support for payment industry tools tends to be excessively pragmatic, to the point where they ignore symptom clues while having us power cycle hardware for the fifth time.

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We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!

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• No in house staffing: Since VeriFone Point handles our Verifone hardware support, we do not need to pay our own staff for advanced device management.
• No in house support tools: We don't need to pay for costly support tools since VeriFone Point handles them on a case by case basis.

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• Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
• Yext saves me hours of legwork to manage numerous web listing platforms individually.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info