Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Yahoo DSP
Score 6.6 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
Yahoo DSP
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Yahoo DSP
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Yahoo DSP
Considered Both Products
Yahoo DSP
Chose Yahoo DSP
This platform is needed and effective because it reaches new audiences and helps our clients to grow in new areas that Google cant access.
Chose Yahoo DSP
All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and …
Chose Yahoo DSP
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh …
Chose Yahoo DSP
I would still say that The Trade Desk and Google DV360 would rank in the top tier for DSPs, while One by AOL would rank in the second tier. That said, the progress and advancements in the last few years from AOP to ONE by AOL to the new Verizon Media platform are worth looking …
Chose Yahoo DSP
I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints.
Chose Yahoo DSP
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Chose Yahoo DSP
Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line …
Chose Yahoo DSP
Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The …
Chose Yahoo DSP
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Top Pros
Top Cons
Best Alternatives
Yahoo DSP
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternatives
User Ratings
Yahoo DSP
Likelihood to Recommend
7.4
(10 ratings)
User Testimonials
Yahoo DSP
Likelihood to Recommend
Yahoo (Verizon Media)
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
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Pros
Yahoo (Verizon Media)
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
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Cons
Yahoo (Verizon Media)
  • Higher inventories for audience targeting
  • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
  • More dynamism to achieve better performance in campaigns
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Alternatives Considered
Yahoo (Verizon Media)
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
Read full review
Return on Investment
Yahoo (Verizon Media)
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Read full review
ScreenShots