TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Yahoo Ads

    Score7.8 out of 10
    N/AYahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.

    $25

    per month

    Zerys

    Score8 out of 10
    N/AZerys is a content marketing platform for advertisers and agencies which contains workflow controls, calendaring with email alerts, as well as content strategy tools and action plans. Zerys also features a collaboration space and role assignment for teams, as well as a Content Services Marketplace should outside help for content generation be required, with budgeting features.N/A
    Pricing
    Yahoo AdsZerys
    Editions & Modules
    Yahoo Gemini!
    $25.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Yahoo AdsZerys
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Yahoo AdsZerys
    Considered Both Products
    Yahoo!
    No answer on this topic
    Zerys
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Features
    Yahoo AdsZerys
    Content Creation
    Comparison of Content Creation features of Yahoo Ads and Zerys
    Feature
    Yahoo Ads
    -
    Ratings
    Zerys
    7.6
    2 Ratings
    3% below category average
    Ideation00 Ratings8.02 Ratings
    Approval workflows00 Ratings7.02 Ratings
    Content collaboration00 Ratings7.02 Ratings
    Content calendar00 Ratings8.01 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Yahoo Ads and Zerys
    Feature
    Yahoo Ads
    -
    Ratings
    Zerys
    7.5
    2 Ratings
    4% below category average
    Content hub00 Ratings7.02 Ratings
    Forms / Gated content00 Ratings8.01 Ratings
    Embedded CTAs00 Ratings7.02 Ratings
    Content distribution00 Ratings7.01 Ratings
    Content promotion00 Ratings8.01 Ratings
    Content automation00 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Yahoo Ads and Zerys
    Feature
    Yahoo Ads
    -
    Ratings
    Zerys
    7.8
    1 Ratings
    6% above category average
    Audience profiling and targeting00 Ratings7.01 Ratings
    Closed-loop tracking and reporting00 Ratings8.01 Ratings
    Content performance analytics00 Ratings8.01 Ratings
    Campaign optimization dashboard00 Ratings8.01 Ratings
    Competitive analytics00 Ratings8.01 Ratings
    Best Alternatives
    Yahoo AdsZerys
    Small Businesses
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    AdSense
    Score8.7 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Yahoo AdsZerys
    Likelihood to Recommend
    5.0
    (17 ratings)
    8.0
    (2 ratings)
    Usability
    5.4
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    6.5
    (6 ratings)
    -
    (0 ratings)
    User Testimonials
    Yahoo AdsZerys
    Likelihood to Recommend
    Yahoo!
    Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
    Incentivized
    Read full review
    Zerys
    I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.
    Incentivized
    Read full review
    Pros
    Yahoo!
    • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
    • Provides unique ways to differentiate advertisers in top positions on search results pages.
    • Creates unique tactics to utilize on display networks (carousel and video takeovers).
    Incentivized
    Read full review
    Zerys
    • The customization options for the written pieces you can request are endless and thorough.
    • Some writers are very fast and effective, making our link-building process quicker.
    • It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.
    Incentivized
    Read full review
    Cons
    Yahoo!
    • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
    • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
    Incentivized
    Read full review
    Zerys
    • There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
    • The auto reporting feature needs some work. Too many email alerts and no option to change that.
    • Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.
    Incentivized
    Read full review
    Usability
    Yahoo!
    One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
    Incentivized
    Read full review
    Zerys
    No answers on this topic
    Support Rating
    Yahoo!
    They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
    Incentivized
    Read full review
    Zerys
    No answers on this topic
    Alternatives Considered
    Yahoo!
    Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
    Incentivized
    Read full review
    Zerys
    Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.
    Incentivized
    Read full review
    Return on Investment
    Yahoo!
    • It has created a more comprehensive understanding of the audience to whom a client is marketing.
    • It allows clients to target and reach audience members on all major search platforms.
    • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
    Incentivized
    Read full review
    Zerys
    • Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
    • We save so much time hiring outside writers to write content rather than writing it ourselves.
    • We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.
    Incentivized
    Read full review
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