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Newswire Reviews and Ratings

Rating: 9 out of 10
Score
9 out of 10

Community insights

TrustRadius Insights for Newswire are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Ease of Use: Many users have found the platform to be easy to use and navigate, making it a user-friendly option for distributing press releases and promoting products. Some users specifically mentioned that the interface is intuitive and has a short learning curve.

Customer Service: The customer service provided by the platform has received positive feedback from users. Several users praised the helpfulness and responsiveness of the support team, highlighting their timely assistance in resolving issues or answering queries.

Distribution Options: Users appreciate the wide range of distribution options offered by the platform. They find the distribution levels and options to be very good, allowing them to effectively reach both local and large news outlets. Additionally, users value the ability to target specific audiences using various targeting options provided by the platform.

Reviews

107 Reviews

Fantastic Reach and Results from Newswire

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use Newswire to broaden the reach of our press releases. We're also happy with the ability to regionally target certain markets, and love the reporting we get post-release! Normally, we go with localized, regional releases because of cost, but we can trust that if a nationwide or larger scale campaign is in the plans, it will achieve our business goals.

Pros

  • Distribution of press releases
  • Customer service when questions arise
  • Establishing a newsroom for PR curation

Cons

  • Cost of certain national services
  • Explanation of differences in services offered
  • Post-release offers to increase distribution

Likelihood to Recommend

In our experience, localized press releases (which tend to be more affordable) get us decent exposure, but could definitely be "super charged" a bit. It's tough to know if spending more on a campaign (say, a national campaign vs. regional) would convert to more impressions and ultimately more conversions for us. Probably need to experiment with a higher priced, higher reach campaign to know for sure.

BK
Bart Krause
Head of Digital Strategy & Web in Marketing at Pharma Supply, Inc. (11-50 employees)
Vetted Review
Newswire
4 years of experience

Newswire does the job and proves it

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Newswire gets our press releases out quickly and to many eyes. We run releases pretty frequently as part of our overall marketing campaign and getting them done through NewsWire makes it easy, especially when more than one person is working on the project. One of the best features of Newswire is the availability of the data to analyze after a release. We feed this data into our larger analysis and it helps us to make a better press release every time.

Pros

  • Data for analysis
  • Built-in editing tools are easy to use
  • Packaged deals that make sense for our scope
  • Easy to use with a team

Cons

  • Editor loses info when jumping between pages sometimes
  • Needs secure way to retain payment info
  • True team functionality would be good.

Likelihood to Recommend

Newswire is suited for small-medium-sized businesses or smaller marketing departments. If the press releases are going to be working through many hands, NewsWire might not offer all the collaboration tools you might want. Still, for small teams, it works well and packages together several offerings with the PR that make it a precious package. Getting a release out through NewsWire is quick, easy, and usually cheap.

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Newswire
2 years of experience

Good idea, but misses the mark

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

We have used Newswire for doing press releases. This is both helpful for our own business and our clients businesses. Gaining visibility via local press is valuable for any business and really needed if you are looking to grow or gain new clients. We had tried to reach out to each news source in the past, however, that is very time consuming.

Pros

  • Press Release Distribution
  • Earned Media

Cons

  • Overall value is lacking
  • Quality of press coverage

Likelihood to Recommend

We had issues with the quality of the press coverage. Many of the Press Release Distributions that we did would get coverage on really strange off topic sites. However, sites that Newswire talks about and uses the logos of would not pick up the story. We even had them write a few press releases and actually saw less traction form those that they wrote.

VU
Verified User
Professional in Customer Service (1-10 employees)
Vetted Review
Newswire
4 years of experience

A fair assessment.

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use it for clients that want to increase the visibility of an event, product, or service. In some cases, we look at it as a basis to generate other media. Clients use the press release on their social media to attract followers who may not read the mainstream media or be on their online feeds.

Pros

  • Newswire has nationwide coverage.
  • They provide metrics.
  • Their editorial services provide guidance when needed.

Cons

  • Pick ups tend to be the same outlets no matter the content of the press release.
  • When a location or region is cited as a preference the coverage in that region can be spotty.
  • More emphasis on news apps as opposed to mainstream media. Fewer young people use MSM.

Likelihood to Recommend

As a general rule, press releases announcing an event are more effective than product or corporate business deals press releases. This may be because events are people-centered and tend to be one of a kind. The interest in a new product, unless it is an upgrade to an existing product line or service, attracts little attention. There are exceptions; if, for example, there is an outbreak of some pathogen and the company is working on a solution, then interest is higher. News has to be related to current concerns.

VU
Verified User
Consultant in Corporate (11-50 employees)
Vetted Review
Newswire
6 years of experience

Cost effective and intuitive PR platform

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use Newswire as a press release distribution platform. It is easy to use and allows us to quickly and effectively distribute and promote our press releases to the right target markets. Pricing and coverage of the platform is fair and falls with our budget compared to many of the other distribution platforms.

Pros

  • Easy to navigate user interface
  • Fair and competitive pricing
  • Good coverage and distribution options

Cons

  • Advanced analytics and reporting
  • Analytics API and syndication - other than Google Analytics
  • Content API

Likelihood to Recommend

Easy to use platform with distribution options that meet each specific campaign goal.

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Newswire
5 years of experience

Newswire works fine, especially with other SAAS tools.

Rating: 4 out of 10
Incentivized

Use Cases and Deployment Scope

We use Newswire for larger company announcements which we'd like a formalized press release to link out to when pitching journalists or sharing news with any external stakeholders. It's relatively limited in scope because we don't have many of these announcements, but it has been helpful at times in legitimizing news when sharing it out.

Pros

  • Simple to use.
  • Organizes content well.
  • Distribution works.

Cons

  • Distribution is somewhat low quality.
  • Marketing and sales is somewhat aggressive.

Likelihood to Recommend

Personally, I see no difference between Newswire and other press release services. This one's available with our current PR SAAS solution, there's nothing wrong with it, and pricing is usually somewhat competitive. These days nothing works as well as actual media relations, so Newswire comes in handy for just having a solid link for a press release and getting the SEO on backlinked sites.

VU
Verified User
Director in Marketing (1-10 employees)
Vetted Review
Newswire
3 years of experience

Newswire review.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Newswire when we have specific announcements that we deem worthy of the effort and expense of drafting and publishing a press release. A wire service solves a few problems: 1. Promotion. 2. SEO. 3. Light fact-checking. 4. 3rd-party validation. Our use case is very typical; we will identify a newsworthy story, draft a press release, spend a week circulating under embargo, and publish via newswire and our own channels on the day of release.

Pros

  • Simple yet robust user interface - I don't have to learn new software.
  • Professional web-based press release design.
  • Solid SEO - Newswire + company + topic usually surfaces link at top of search.

Cons

  • A clearer view of where release is published and promoted.
  • Better upsell for Newswire to act as PR agency to pre-promote release.
  • List all places the client should also promote the release.

Likelihood to Recommend

Whilst I think that there is a lot of room for improvement, considering the price, I believe that Newswire is the best value for money. The cheaper options are not quite as intuitive or robust, and the more expensive options do not justify the additional cost. This is why I would recommend Newswire.

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Newswire
10 years of experience

Very happy with Newswire for all our PR needs.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Newswire very strategically as we only have a few meaningful times where we need to get big important updates out to the world. We are very happy that when we need to get something on the wire, Newswire does a great job of getting the message out far and wide. We end up with hundreds of pickups and impressions in the high millions. The process of generating the content is pretty helpful, too, and ensuring we hit our target audience is important.

Pros

  • Media monitoring and analytics.
  • Content generation.
  • Getting the message out to a wide targeted audience.
  • General support is amazing too.

Cons

  • This is an industry-wide issue, but impressions can be hard to use as a metric.
  • Copywriting is hard, so I don't expect miracles, but this is always a great place to invest.
  • Improved click rates.

Likelihood to Recommend

I really don't see how any platform can outperform Newswire, so I am very happy with them. I would highly recommend them since they make this process quite easy and manageable. If you're in need of PR, this is a good starting point.

VU
Verified User
Director in Marketing (51-200 employees)
Vetted Review
Newswire
5 years of experience

Newswire is great for quick publishing.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We have used Newswire for our Marketing department to announce leading certification achievements, product launches, and key hires. This has proven to be the most effective when we are trying to get information out to individuals that do not follow us on LinkedIn, and we feel this information would be beneficial to them.

Pros

  • Diverse publication reach.
  • The UI is extremely easy to navigate.
  • For the products we have used, the pricing is reasonable and within our budget.

Cons

  • I have not noticed anything that needs improvement.

Likelihood to Recommend

Newswire is well suited to target key publications that correlate with our industry, and when we are issuing press releases, it has always been easy to navigate. I do not think we would use Newswire for announcements that we don't feel would gain new customers. For those smaller announcements, we use our Company LinkedIn page.

VU
Verified User
Manager in Corporate (11-50 employees)
Vetted Review
Newswire
2 years of experience

Flexible solution for organizations of varying sizes

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We've used Newswire to push out key organizational announcements and details on global campaigns for our nonprofit. Newswire has a sweet spot between price and distribution, which is essential for us as a small, yet aggressively growing nonprofit organization. Our audience is global, and we need solutions that allow us to meet the messaging needs. We find the platform very user-friendly and the review process for publishing fairly productive.

Pros

  • Distribution levels and options are very good
  • The platform is easy to use and the newsroom setting seems to be effective
  • Good partner to disseminate information with many ways to customize and include multimedia

Cons

  • Sometimes the reps are overly aggressive if you are not a regular user
  • Pricing for nonprofits is sometimes prohibitive, sliding scale pricing would be helpful
  • Sometimes when in review, the reason a release may be delayed is unclear.

Likelihood to Recommend

It is very flexible and user-friendly, so I would recommend that it's a better option than some of the competitors for organizations that don't regularly distribute on wire services. If you are a large corporation, it's possible the offerings of other services may better meet your needs.

BP
Betsy Pilon
Executive Director in Corporate at Hope for HIE (1-10 employees)
Vetted Review
Newswire
5 years of experience
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