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Newswire

Score9 out of 10

160 Reviews and Ratings

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What is Newswire?

ACCESS Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. It provides premier syndication to leading news outlets. The solution aims to empower clients with a variety of solutions to suit any budget.

Categories & Use Cases

Media

Screenshot of Newswire Dashboard
Screenshot of Press Writing

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Screenshot of Newswire Dashboard

Reviews

What users are saying about Newswire.
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Fantastic Reach and Results from Newswire

Incentivized
Bart Krause
Head of Digital Strategy & Web in Marketing at Pharma Supply, Inc. (11-50 employees employees)

Use Cases and Deployment Scope

We use Newswire to broaden the reach of our press releases. We're also happy with the ability to regionally target certain markets, and love the reporting we get post-release! Normally, we go with localized, regional releases because of cost, but we can trust that if a nationwide or larger scale campaign is in the plans, it will achieve our business goals.

Pros

  • Distribution of press releases
  • Customer service when questions arise
  • Establishing a newsroom for PR curation

Cons

  • Cost of certain national services
  • Explanation of differences in services offered
  • Post-release offers to increase distribution

Return on Investment

  • Backlinks for SEO purposes
  • Brand visibility improved
  • Reputation is boosted when non-regional markets cover our products

Usability

Alternatives Considered

Cision PRWeb

Other Software Used

BigCommerce, Google Gemini, Adobe PhotoShop, Final Cut Pro

Flexible solution for organizations of varying sizes

Incentivized
Betsy PilonView profile
Executive Director in Corporate at Hope for HIE (1-10 employees employees)

Use Cases and Deployment Scope

We've used Newswire to push out key organizational announcements and details on global campaigns for our nonprofit. Newswire has a sweet spot between price and distribution, which is essential for us as a small, yet aggressively growing nonprofit organization. Our audience is global, and we need solutions that allow us to meet the messaging needs. We find the platform very user-friendly and the review process for publishing fairly productive.

Pros

  • Distribution levels and options are very good
  • The platform is easy to use and the newsroom setting seems to be effective
  • Good partner to disseminate information with many ways to customize and include multimedia

Cons

  • Sometimes the reps are overly aggressive if you are not a regular user
  • Pricing for nonprofits is sometimes prohibitive, sliding scale pricing would be helpful
  • Sometimes when in review, the reason a release may be delayed is unclear.

Return on Investment

  • For our annual awareness month, we had over 1,000,000 impressions
  • With the distribution network, we had several pick-ups from regional news stations, which is exceptional for our mission
  • We see a direct improvement of SEO after sending out on Newswire.

Usability

Other Software Used

Canva, Calendly, Zoom

Simple Tool For Press Releases And Public Visibility

Incentivized
Joshua ChristophersonView profile
Chief Executive Officer in Corporate at Achieve Today (51-200 employees employees)

Use Cases and Deployment Scope

We used Newswire to promote press releases multiple times here at our company. This allowed us to publicly get the news out at a higher level. Newswire provides the ability to push your company news to different venues and publications. Our team had the ability to customize when and where the visibility was delivered publicly, and that helped our SEO.

Pros

  • Publicity
  • Promotion
  • News

Cons

  • More visibility of news
  • Bigger promotion
  • Lower add-on prices

Return on Investment

  • Increased Brand Awareness for recruiting
  • Increased SEO on Google for our placement
  • Improved Public Perception for customers and potential employees

Usability

Alternatives Considered

PR Newswire

Getting the message out, new connections, building community!

Incentivized
Sheila MacView profile
MANAGER OWNER in Corporate at Sheila Mac Show LLC (1-10 employees employees)

Use Cases and Deployment Scope

We used the Newswire service to share about the new book and show launches. This was to get the marketing message out to new clients. I believe it did help with our outcome goals. I think the turnaround time was fast for our needs and self-explanatory. I was not clear on all the outlets it actually got sent to you yet it seemed to be a good service for show and book launches overall.

Pros

  • Share message and get the news out
  • Brand awareness and good will.
  • Connect to a large audience with little effort.
  • Ease of use and helpful service overall.

Cons

  • The turn around time when sharing an article could be faster.
  • When there is a question on an article a chat or response with a representative would be nice.

Return on Investment

  • The new book and show launch and shares with newswire got me to page 1 for the title and author recognition on Google.
  • Book sales increased when sharing about the new launch.
  • Listenership was up on the radio show overall after the share on newswire.

Usability

Other Software Used

CDW Amplified Infrastruture

Fine for the price

Incentivized
Grant Brissey
Content Strategist in Marketing at Spaceheater (1-10 employees employees)

Use Cases and Deployment Scope

I recommend it to clients for major news releases. It's a known name in the industry. In the last one or two years, I've recommended it several times for announcements including clients and partnerships with the City of Seattle, including others. We use Newswire mainly for awareness amplification and an SEO lift for smaller companies.

Pros

  • Distribution
  • Release management
  • SEO bolstering

Cons

  • Getting placement with actual journalists.
  • Giving users more control over targeting.
  • Providing industry specific channels and more nuanced recommendations.

Return on Investment

  • Brand awareness
  • SERPs
  • SEO improvements

Usability

Alternatives Considered

Cision PRWeb

Other Software Used

Mailchimp, SparkToro, Squarespace, Acuity Scheduling, a Squarespace company

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