Newswire review.
September 27, 2022

Newswire review.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

We use Newswire when we have specific announcements that we deem worthy of the effort and expense of drafting and publishing a press release. A wire service solves a few problems: 1. Promotion. 2. SEO. 3. Light fact-checking. 4. 3rd-party validation. Our use case is very typical; we will identify a newsworthy story, draft a press release, spend a week circulating under embargo, and publish via Newswire and our own channels on the day of release.

Pros

  • Simple yet robust user interface - I don't have to learn new software.
  • Professional web-based press release design.
  • Solid SEO - Newswire + company + topic usually surfaces link at top of search.

Cons

  • A clearer view of where release is published and promoted.
  • Better upsell for Newswire to act as PR agency to pre-promote release.
  • List all places the client should also promote the release.
  • Improved SEO.
  • Improved 3rd party validation.
  • Made it easier for clients to fine key new on our business.
For our purposes, its usability is good, although I do not think we are particularly heavy users and do not use all functionality.
I am not sure if this is still the case, but I recall that PR Newswire was quite a lot more expensive without justifying the additional spend for our use case.

Do you think Newswire delivers good value for the price?

Not sure

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

Yes

Did implementation of Newswire go as expected?

Yes

Would you buy Newswire again?

Yes

Whilst I think that there is a lot of room for improvement, considering the price, I believe that Newswire is the best value for money. The cheaper options are not quite as intuitive or robust, and the more expensive options do not justify the additional cost. This is why I would recommend Newswire.

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