ActiveCampaign Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for ActiveCampaign are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Reviews

700 Reviews

Great Features, Great Price!

Rating: 8 out of 10

Incentivized

October 30, 2018

Use Cases and Deployment Scope

We use ActiveCampaign for marketing smart automation and also consult with other companies on selecting marketing automation tools. ActiveCampaign is a very powerful tool for small businesses looking for a rich feature-set at an affordable price.

Pros

The automation interface is fairly intuitive to work through and offers powerful, flexible features.
For the price and features it offers, it's the best value of any automation service that exists today.
It has a TON of options for the advanced user to tinker and test with.

Cons

Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.

Likelihood to Recommend

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like Mailchimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.

Nicholas De Salvo

Founder, Creative Director in Marketing at Edge One Media (1-10 employees)

Vetted Review

8 years of experience

View profile

ActiveCampaign will be a game changer for your marketing and sales team

Rating: 10 out of 10

Incentivized

October 30, 2018

Use Cases and Deployment Scope

ActiveCampaign is an absolute game changer if you want to grow your business. Email automation and sending specific offers to specific people who are ready to take action is KEY to growing any business. Segmenting your list, knowing what people are taking what actions, moving people along the sales pipeline when they take specific actions... You just can't beat it. Active Campaign > ConfusionSoft any day.

Pros

Email Automation
CRM
Sales Pipelines

Cons

2 way texting
Using local phone numbers for texting

Likelihood to Recommend

If you drive a lot of traffic/leads into your business and you need a solid follow up process while also tracking the behaviors of your leads, you need ActiveCampaign. It will be a complete game changer for your marketing automation and sales process for you and your sales team.

Adam Middlesworth

Managing Agency Director in Sales at Arsenal MKG (11-50 employees)

Vetted Review

4 years of experience

View profile

Gets the job done

Rating: 9 out of 10

Incentivized

October 30, 2018

Use Cases and Deployment Scope

I use ActiveCampaign to handle email marketing for my small online business. I use it to collect leads, warm them up with automation, and then sell products and services. I use it for both automated and broadcast emails for all communication with my list, with several automated series going simultaneously at any given time.

Pros

Email automation
Lead generation
Communicating effectively with different parts of your list

Cons

Lists vs. tags can be somewhat confusing -- I feel it could be all tags
UX is a slow and sometimes confusing
Snippets are difficult to use

Likelihood to Recommend

It's very well suited for what I use it for: handling email automation for a small business. They have more robust marketing automation tools for larger businesses, but I don't use them so couldn't comment effectively. Ultimately, I feel like it's the most flexible, best bang for the buck email solution that's out there.

Verified User

Director in Professional Services (1-10 employees)

Vetted Review

3 years of experience

A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list

Rating: 9 out of 10

Incentivized

October 30, 2018

Use Cases and Deployment Scope

We use ActiveCampaign for email marketing, delivering content to our database, and creating lead funnels automation. It allows us to educate our leads, our clients and deliver value in a simple and consistent manner.

Pros

Simple to use
Good value for the price
Automation sequences
Lead scoring

Cons

Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
Sometimes the platform is a bit slow to respond.
Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.

Likelihood to Recommend

It does the job and it's cost-effective and has a simple user interface compared to other competitors.

Dr Olivier Becherel - Leadership and Executive Coaching

Mentor & Coach in Professional Services at Mastery To Success Pty Ltd (1-10 employees)

Vetted Review

2 years of experience

View profile

So glad we decided to switch to ActiveCampaign

Rating: 8 out of 10

Incentivized

August 24, 2018

Use Cases and Deployment Scope

We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.

Pros

ActiveCampaign can handle large email lists
ActiveCampaign helps to keep the emails lists organized
The ActiveCampaign automation is a must to keep the email list healthy and engaged

Cons

We think the workflow, from creating a list until designing the automation, should be a little more intuitive
First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system

Likelihood to Recommend

ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

3 years of experience

Take control of your automated campaigns today!

Rating: 9 out of 10

Incentivized

August 16, 2018

Use Cases and Deployment Scope

We are currently using ActiveCampaign on both the corporate side and as an opt-in feature for our franchise locations. On the corporate side, we use ActiveCampaign to manage our franchise sales cycle. We use it to assign automations to leads that come in as well as assign tasks to our team in how those leads are handled. On the franchise side, it's used to manage client leads as well as handle the hiring process in some cases. ActiveCampaign is really useful in cutting out a lot of the grunt work involved. The automations can handle a lot and are very flexible in how they can be built. On top of that the interface is very intuitive and easy to learn.

Pros

ActiveCampaign is really easy to use unlike some of the other automation software available out there. The automated campaigns are very flexible and you can manage contact forms, emails, and users all in one system.
For the features it offers, it's the cheapest solution out there (as far as I am aware). ActiveCampaign offers a different range of pricing and even has a reseller program.

Cons

ActiveCampaign is still a relatively small and new company. As such, there are some features missing. For example, there is currently no way to change the design of any internal emails or notifications sent. This means if you are a reseller, any notifications your clients get from the system will be stuck with the blue color scheme.
Another big feature missing if the support for SSL on custom domains. Again, if you are a reseller and want your clients to access their system on a custom subdomain, the connection won't be secure unless you use ActiveCampaigns generated domain.

Likelihood to Recommend

ActiveCampaign is well suited for businesses that need an easy to use automated campaign system. If you have previously used a service like Pipedrive before then you will find its bucket system intuitive. ActiveCampaign is great for managing and even generating leads through its automations. If you need an automation system that's very robust and has corner case uses, then ActiveCampaign is not for you. However, for most, ActiveCampaign will be the perfect solution as it is flexible enough and easy to learn use quickly. There's no steep learning curve here!

Verified User

Project Manager in Information Technology (51-200 employees)

Vetted Review

Reseller

1 year of experience

Advanced automation at a very low price

Rating: 9 out of 10

Incentivized

August 3, 2018

Use Cases and Deployment Scope

ActiveCampaign is used primarily by our Marketing team, but it also integrates with our sales team communication. We use it for our weekly newsletter, marketing automation campaigns, signup forms, auto responses, etc. It's primary use it to connect with customers and potential customers. We have a community of users so email communication is extremely important for us.

Pros

Their HTML email builder is easy to use.
Their automation workflows have tons of options to send custom messages to your audience
It has advanced features at a much lower price than other vendors

Cons

I wish they had a landing page builder included (like other tools do)
Their forms are not very customizable

Likelihood to Recommend

If you're a startup or small business and are looking for quality email automation at a low price, I can't recommend ActiveCampaign enough. But if you're looking for an all-in-one platform with the most advanced automation features, you'd probably be better off with a more expensive solution like Hubspot or Marketo.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

3 years of experience

ActiveCampaign Rocks!

Rating: 10 out of 10

Incentivized

April 25, 2018

Use Cases and Deployment Scope

We use ActiveCampaign within our organization as an email management tool, CRM, and a marketing automation solution. We've created our own systems with this tool and we also create systems for our clients using ActiveCampaign.

Pros

Killer automation features - allowing you to create an in-depth marketing system that connects customers, websites, and sales funnels.
Reasonably priced and good re-seller program
Easy navigation of the email platform and CRM deals section

Cons

Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here).
I'd like them to improve email delvierability, as I've heard some complaints in this area.
I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.

Likelihood to Recommend

ActiveCampaign is well suited for small and big businesses alike who value marketing systems and automations that create powerful relationships. If all you're looking for is an email newsletter service, you're better off signing up with something like MailChimp or AWeber. ActiveCampaign is much more powerful and in my opinion, provides much more value for the cost. I also appreciate their attentive and kind customer service.

Lauren Lopez

Co Founder in Corporate at Web of Arc (1-10 employees)

Vetted Review

Reseller

2 years of experience

View profile

An Awkward Middle Child Between ESP and MA

Rating: 6 out of 10

Incentivized

April 24, 2018

Use Cases and Deployment Scope

I implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.

Pros

Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.

Cons

The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.

Likelihood to Recommend

If you're just getting started and know you're going to want an Email Service Provider (not a Marketing Automation software), then you really should check out ActiveCampaign. Compared to MailChimp or ConstantContact or Klaviyo it's a big step up in terms of advanced, smart delivery.

On the other hand, if you know you'll be wanting options like landing pages and robust tracking within 12 months, or expect to be working with a large list soon, you might find yourself disappointed, and should start looking at Infusionsoft or HubSpot instead, as you won't be as likely to outgrow it so soon.

J.P. VanderLinden

Director of Digital Marketing in Marketing at EmberTribe (11-50 employees)

Vetted Review

1 year of experience

View profile

ActiveCampaign is Great for Businesses Just Starting Out with Automation

Rating: 8 out of 10

Incentivized

April 24, 2018

Use Cases and Deployment Scope

ActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.

Pros

The automation builder is fairly easy to use and makes following up really easy.
The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities.
It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).

Cons

The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.

Likelihood to Recommend

ActiveCcampaign is a great start for online businesses looking to get started with marketing automation. For businesses who are already well-equipped and understand marketing automation, they might get a bit frustrated with its lack of features that more robust systems have.

Brett Farr

Founder & Digital Marketer in Marketing at Blick Digital (1-10 employees)

Vetted Review

1 year of experience

View profile

Loading Reviews List....

Home
,
Marketing Automation
,
ActiveCampaign
,
Reviews and Ratings

An Awkward Middle Child Between ESP and MA

Rating: 6 out of 10

Incentivized

April 24, 2018

Use Cases and Deployment Scope

Pros

Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.

Cons

The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.

Likelihood to Recommend

J.P. VanderLinden

Director of Digital Marketing in Marketing at EmberTribe (11-50 employees)

Vetted Review

1 year of experience

View profile