Advanced automation at a very low price
August 03, 2018

Advanced automation at a very low price

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used primarily by our Marketing team, but it also integrates with our sales team communication. We use it for our weekly newsletter, marketing automation campaigns, signup forms, auto responses, etc. It's primary use it to connect with customers and potential customers. We have a community of users so email communication is extremely important for us.

Pros

  • Their HTML email builder is easy to use.
  • Their automation workflows have tons of options to send custom messages to your audience
  • It has advanced features at a much lower price than other vendors

Cons

  • I wish they had a landing page builder included (like other tools do)
  • Their forms are not very customizable
  • Helped increase leads
  • Helped improve communication with customers
  • Helped save the team time with automation
ActiveCampaign is probably the best budget automation platform in my opinion. It has pretty advanced automation, similar to a Hubspot or Marketo, but at a much lower price. Platforms like Marketo have more advanced features, but most startups don't need that. ActiveCampaign has most of the features any marketing team would need.
If you're a startup or small business and are looking for quality email automation at a low price, I can't recommend ActiveCampaign enough. But if you're looking for an all-in-one platform with the most advanced automation features, you'd probably be better off with a more expensive solution like Hubspot or Marketo.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
A/B testing
6
Mobile optimization
5
Email deliverability reporting
6
List management
7
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8

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