ActiveCampaign Rocks!
April 25, 2018

ActiveCampaign Rocks!

Lauren Lopez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign within our organization as an email management tool, CRM, and a marketing automation solution. We've created our own systems with this tool and we also create systems for our clients using ActiveCampaign.
  • Killer automation features - allowing you to create an in-depth marketing system that connects customers, websites, and sales funnels.
  • Reasonably priced and good re-seller program
  • Easy navigation of the email platform and CRM deals section
  • Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here).
  • I'd like them to improve email delvierability, as I've heard some complaints in this area.
  • I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.
  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
ActiveCampaign is well suited for small and big businesses alike who value marketing systems and automations that create powerful relationships. If all you're looking for is an email newsletter service, you're better off signing up with something like MailChimp or AWeber. ActiveCampaign is much more powerful and in my opinion, provides much more value for the cost. I also appreciate their attentive and kind customer service.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
5
A/B testing
2
Mobile optimization
3
Email deliverability reporting
6
List management
7
Triggered drip sequences
10
Dashboards
8
Standard reports
7
Custom reports
5