A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list
Dr Olivier Becherel - Leadership and Executive Coaching | TrustRadius Reviewer
October 29, 2018

A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list

Score 9 out of 10
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Verified User
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Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for email marketing, delivering content to our database, and creating lead funnels automation. It allows us to educate our leads, our clients and deliver value in a simple and consistent manner.
  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
  • Better engagement with my client base
  • Being able to take the lead on an educational journey that is automated and consistent
  • Simplified email communication and the take to email client sand leads
  • Save us a lot of time and we can recycle content and create new automations
It does the job and it's cost-effective and has a simple user interface compared to other competitors.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
9
Dashboards
8
Standard reports
7
Custom reports
8