So glad we decided to switch to ActiveCampaign
Updated February 25, 2020

So glad we decided to switch to ActiveCampaign

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.
  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Dashboards
8
Standard reports
9
Custom reports
9