Boost your marketing strategy
July 13, 2021

Boost your marketing strategy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an audience management system, it is possible to create customer segments and can target the right audiences. A key fact is Adobe Audience Manager can use data from third-party vendors.
  • Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
  • Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
  • Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
  • Should be used in conjunction with the Adobe Experience Cloud stack
  • Quite expensive compared to competitors
  • Few predefined connectors in contrast to the big competitors
  • Real-time audiences
  • Possibility to use AI-built segments/audiences
  • Great synergy with Adobe Experience Cloud
  • Real-time actions
  • GDPR compliance
  • Real-time analysis of marketing strategies
Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly.

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If an organization is already using Adobe Experience Cloud products, Adobe Audience Manager is a very good addition. In the e-commerce sector in particular, Adobe Audience Manager can offer great added value. Target group-specific display of various marketing tools can, on the one hand, save money and, on the other hand, show the right person or the right customer the right marketing measures at the right time (in real time).

Adobe Audience Manager Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics