Boost your marketing strategy
July 13, 2021
Boost your marketing strategy
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Audience Manager
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an audience management system, it is possible to create customer segments and can target the right audiences. A key fact is Adobe Audience Manager can use data from third-party vendors.
- Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
- Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
- Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
- Should be used in conjunction with the Adobe Experience Cloud stack
- Quite expensive compared to competitors
- Few predefined connectors in contrast to the big competitors
- Real-time audiences
- Possibility to use AI-built segments/audiences
- Great synergy with Adobe Experience Cloud
- Real-time actions
- GDPR compliance
- Real-time analysis of marketing strategies
Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly.
Do you think Adobe Audience Manager delivers good value for the price?
Not sure
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes