Fine tune your marketing campaigns using Adobe Audience Manager
November 03, 2017

Fine tune your marketing campaigns using Adobe Audience Manager

Gaurav Gautam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Audience Manager

Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager) . Adobe Audience manager was the master source (DMP) for creating customer profile rich segments and then pushing those segments or audiences to any of the other Adobe marketing cloud products for target campaigns, Adobe email campaigns as well as for social campaigns. It was also linked with Responsys at customer ID level.
In the end, what we achieved was customer 360 profiles and shared segments for effective marketing campaigns.
  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
  • Tricky implementation: Adobe Audience manager implementation is tricky because it has to integrate with all your products deployed on the website. So it is a good amount of work. Followed by validation of data cross systems.
  • Cost: Even though AAM uses the same (visitor) data that is used by all other Adobe marketing cloud products, Adobe still charges for each visitor call to AAM hence its cost is proportional to number of products you use.
  • We were able to achieve at least 20% higher increase in engagement and goal conversions by targeting our offers and campaigns to specific audience.
  • It helps in achieving higher CLV.
We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud.
Adobe Audience Manager was great asset to our initiatives to create audience segments for TV advertising by linking it to Comscore data.

Adobe Audience Manager Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics