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Adobe Firefly

Score8.3 out of 10

279 Reviews and Ratings

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What is Adobe Firefly?

Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.

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Categories & Use Cases

Media

Screenshot of how to generate images from text prompts and edit them within Firefly.
Screenshot of where to send generated images from Firefly to Photoshop and Express.
Screenshot of where to generate videos from prompts within Firefly.

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Screenshot of how to generate images from text prompts and edit them within Firefly.

Who Buys & Uses Adobe Firefly

Adobe Firefly Reviews

What users are saying about Adobe Firefly.
View all Adobe Firefly reviews

Pros

  • Accelerates ideation and brainstorming processes
  • Generates diverse visual content from text prompts
  • Offers an intuitive user interface and ease of use

Cons

  • Overall image quality and detail are often insufficient for professional use
  • Lacks realism and accuracy in generated people, particularly faces and hands
  • Exhibits inconsistency in image generation and maintaining style

Adobe Firefly in Creative workflow

Incentivized
Neil EspositoView profile
VP Creative in Marketing at Optimum (5001-10,000 employees)

Use Cases and Deployment Scope

We use it for custom image and video generations to be used in various marketing materials. It allows us to create customize content without costly shoots or generic stock imagery. We use it for storyboards and then create stills into custom video to be edited in Premier.

Pros

  • High resolution
  • Multiple AI tools on one platform
  • Integration into other Adobe apps

Cons

  • Better video generation with audio
  • More realistic imagery of people

Return on Investment

  • It's reduced the need for costly subscriptions
  • It's reduced the need for b-roll shoots and live action productions

Usability

Alternatives Considered

Imagen

Other Software Used

Adobe PhotoShop, Adobe InDesign, Adobe Illustrator CC

Adobe Firefly Review

Incentivized
Devin Collins
CEO in Corporate at Spanclick LLC (11-50 employees)

Use Cases and Deployment Scope

We utilize Adobe Firefly for content building in coordination with our media department. We occasionally utilize it in helping us edit in Photoshop as well.

Pros

  • Adobe Firefly works very well at generating images when the prompts are specific

Cons

  • Adobe Firefly sometimes does not accurately listen to the prompts, generating random results that don't represent what we ask for.

Return on Investment

  • It has been mostly positive with a few hiccups that have created delays. It has sped up our delivery times, increasing customer satisfaction

Usability

Excellent generative AI tool

Adam SafranekView profile
Senior Marketing Manager in Marketing at Cushman & Wakefield (10,001+ employees)

Use Cases and Deployment Scope

Working in the Business Development Services department, we use Adobe Firefly and it's generative AI features across various publications. We use it to generate imagery for our research reports, we use it to enhance photos that were done inhouse, to a professional grade quality. We use it for photo retouching, upscaling, or expanding the existing imagery. All of these tasks can now be done at a significantly cheaper level, by less experienced designers, and allow us to produce higher quality outputs than before, resulting in winning more business for us.

Pros

  • Generative fill
  • Generative expand
  • Image generation

Cons

  • Quality of the ouputs
  • Realism of the outputs
  • Options to adjust the prompt

Return on Investment

  • Extreme time savings resulting in more effiicient work allocation
  • Higher quality ouputs resulting in winning more business

Usability

Alternatives Considered

Google Gemini

Other Software Used

Google Gemini

[...]'s Review

Incentivized
Nyla Niblo
Creative Director in Manufacturing at The Packaging Lab (11-50 employees)

Use Cases and Deployment Scope

In our organization, we use Adobe Firefly for Creative generation

Pros

  • sending out info for updates
  • online tutorials
  • prompts within the app

Cons

  • I would like to see separated tools for individual functions
  • A platform that functions and has tools similar to PS or AI

Return on Investment

  • It allows for efficiency in design
  • would like to see better text / font generation

Usability

Other Software Used

Adobe Illustrator CC, Adobe PhotoShop, Adobe Acrobat

Adobe Firefly at [...] Content.

Incentivized
Taulbee Jackson
AVP Content in Marketing at Indiana University (10,001+ employees)

Use Cases and Deployment Scope

Our organization uses Adobe Firefly Generative AI for storyboarding and previsualization.

Pros

  • Accurate rendering of human elements.
  • Easy to quickly generate placeholder images.
  • Ability to quickly test concepts.

Cons

  • Tighter brand governance.
  • More affordable.

Return on Investment

  • Faster
  • More efficient.

Usability

Alternatives Considered

Anthropic Claude, ChatGPT and Google Gemini

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