Adobe Marketo Engage Pricing

“in the case of Eloqua Version 10, it came down to the price being $100s of thousands of dollars more expensive with no noticeable advantage in features/functionality and a perception that it was...”

“We compared the number/cost of full-time employees (FTEs) needed to support our growth strategy, access and cost of training, access to support, level off service reliability (SRA), cost per contact...”

“Marketo offers us the ability to measure ROI across the cost of the platform, investment in events and cost of every converted lead.”

“Therefore, Bizible redistributes the ROI (or, more appropriately distributes the ROI) of our marketing programs across campaigns which gives us a better platform for understanding the ROI of an...”

“It's very easy to see lead acquisition from multiple sources with ROI, so it can be calculated where marketing budget is best spent Engagement streams are easy to build, with multiple if -> then... … For a long time, we used Marketo just as an email batch program - not looking at cost per acquisition, not looking at cost per acquisition reporting, and not utilizing the fullest extent of Marketo's...”

“Easier than Eloqua to get up and running for new clients/companies.

Eloqua is about twice as expensive as Marketo (as I've seen decision making come down to price in 3x clients/customers in... … Summary:
Choose Marketo if you have domain knowledge (existing Marketo working experience), and do not want to pay for the cost of a larger enterprise toolset (Eloqua for example).”

“The pricing is not cheap but I feel it is in line with the functionality and power that they offer.

For smaller business (or simple marketing needs) I think there may be better... … They charge for each individual feature and the costs are not cheap.”

“That said, the best ROI is only for companies with revenue of $10M ARR minimum (or expected within 3 yrs.) to get real value out of this platform.”

“Our organization does not have the budget to pay for premium support on top of what was already an expensive investment.”

“I think Adobe Marketo Engage has some Ferrari-like features, and if you intend to use every aspect of it, it is worth the cost. … Adobe Marketo Engage did what we needed it to do, but for us, it was too expensive to justify the cost.”

“Free users to take trials, trial users to become paid users, paid users to keep them in the company or upsell to a higher subscription.”