Marketo - Head of the Class
November 17, 2015

Marketo - Head of the Class

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is used by our organisation to keep our customer base informed and to engage and drive prospects through the sales funnel.
  • As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Marketo saves me time, makes me more productive, and has the flexibility to get the results you want with the least amount of effort.
  • Marketo's software streamlines, automates and measures marketing tasks and workflows to increase efficiencies and grow revenue, delivering easy to access analytics.
  • Marketo offers native integration to track and report on the full sales cycle, from initial lead to closing the sale. The marketing automation software integrates with our CRM system.
  • I would like Marketo to support dynamic website content integration.
  • Marketo offers us the ability to measure ROI across the cost of the platform, investment in events and cost of every converted lead.
  • Allows us to drive more engaged leads to the sales department, thus allowing them to focus on the more critical discussions as opposed to the initial opening, fact finding, rapport building conversations that occur at the beginning of the sales funnel.
  • Increased efficiency with the easy to use and replicate programs.
Need to ask if lead nurturing is a key driver in your organisation. As Marketo is Salesforce centric - is this your CRM platform?

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
7
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9