Marketo - Head of the Class
November 17, 2015
Marketo - Head of the Class
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Real-Time Analytics
Overall Satisfaction with Marketo
Marketo is used by our organisation to keep our customer base informed and to engage and drive prospects through the sales funnel.
- As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Marketo saves me time, makes me more productive, and has the flexibility to get the results you want with the least amount of effort.
- Marketo's software streamlines, automates and measures marketing tasks and workflows to increase efficiencies and grow revenue, delivering easy to access analytics.
- Marketo offers native integration to track and report on the full sales cycle, from initial lead to closing the sale. The marketing automation software integrates with our CRM system.
- I would like Marketo to support dynamic website content integration.
- Marketo offers us the ability to measure ROI across the cost of the platform, investment in events and cost of every converted lead.
- Allows us to drive more engaged leads to the sales department, thus allowing them to focus on the more critical discussions as opposed to the initial opening, fact finding, rapport building conversations that occur at the beginning of the sales funnel.
- Increased efficiency with the easy to use and replicate programs.