Silent Marketing Automation Leader
February 07, 2021
Silent Marketing Automation Leader
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Marketo
It's used across the organization. We didn't initially have a CRM for a smaller unit that we started a year back and treated Marketo as the central repository for leads, customers, prospects, and all marketing campaign-related attribution by hooking it up with our operational database. For the larger unit, we use Marketo for all marketing and operational email campaigns.
- Lead lifecycle management
- Customer journey mapping
- Channel attribution
- Event activity logging
- UI
- UX
- Product marketing
- Integrations
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Creating custom journey maps for leads and prospects is a dream in Marketo. Moving them between phases and halting an erroneous campaign is also facilitated without much business impact. Reporting is a breeze as well. Event mapping and API pushes to various other platforms via API as well as integrations make it simple for developers to work with Marketo as well.
A much better data model to support analysis even though extracting data is a bit difficult compared to others.
250,000 to 1 million