Managing our company's social content and driving more content-based campaigns to improve business connections on social media.
Pros
Social campaign management
Business connection grow
Quick post insights
Multiple brand measurement
Cons
Good to have WhatsApp connection.
Likelihood to Recommend
A social media audience is very important to generate quality leads and get to know user feedback and response for particular product launches. It's useful for other purposes like sending samples and running campaigns on social media. Adobe Social is the perfect tool to achieve the desired output with strategy effort done.
Adobe Social is a great social management platform. One issue my business used to have one issue in the past: we would struggle to look for the correct individuals for our products. Using Adobe Social, we managed a deeper relationship with our customers and boosted our productivity.
Pros
Relationship Builder
Organization
Mobile friendly
Cons
App functionality
Format
Marketing
Likelihood to Recommend
I used Adobe Social when I use to have my own business on social media. After many months I was having no success in finding the correct clients for my products. Using Adobe Social I was able to market and discover different ways of searching for the correct clients and later on helped my business grow.
Our organization, which is comprised of several business units, introduced and mandated the use of Adobe Social across the company after an initial pilot during which many concerns were raised. The tool was implemented anyway, and business units were required to use it for all social media publishing for the next three years. However, the limitations of the tool forced many to publish certain types of content outside of the tool.
Pros
Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
It has workflow processes, but they are over-complicated and poorly designed.
It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
Cons
Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
Listening tools are difficult to work with and filtering results are not easy either.
Likelihood to Recommend
Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Adobe Social was primarily used by Marketing and Digital. Marketing: to schedule posts and report on social engagement - especially as it relates to our tv shows, pop culture and to analyzing posts we did for sponsors. Digital: plugged in the data from the social side to Omniture (or whatever it's called now) to assess click thru rates from social.
Pros
Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
Cons
Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
Likelihood to Recommend
For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.
Adobe Social was used as our social analytics tool. It helped guide the overall content strategy for the social department and enabled the department to be more efficient and analytical. Adobe Social provided measurable top level results for our department managers. Social media can be tough to analyze, but Adobe Social solved this problem.
Pros
In-Depth analytics.
Excellent social listening tools.
Efficient way of content distribution.
Cons
Updating the #'s. Sometimes I would have to wait a day or two for this update.
Faster responses: I would have to wait at least a day or two to hear back from customer service.
Layout: sometimes the layout of things was hard to find.
Likelihood to Recommend
I believe it was very well suited for our needs in social media. We used every tool and feature that was provided to us within the department. I never felt that it was less appropriate or not needed. I highly recommend this product for any person in social media marketing.
Adobe Social is being used by our Social Media Manager on our Digital Marketing Team. It allows us to be more effective with social listening and track analytics. It allows us to provide content to our social media channels, provide KPI's to our Executive Team and make smarter Social Media decisions across multiple platforms and profiles.
Pros
Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
Provides detailed and in depth analytics so we can make smarter Social Media decisions.
Allows us to provide content across multiple Social Media platforms.
Provides sentiment of engagement
Cons
When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Likelihood to Recommend
We launched a new campaign and with Adobe Social we were able to provide extensive Social Media listening and KPI's so that we could see card members/fans reactions. Adobe Social was able to provide graphs within the platform and helped keep the engagement well organized.
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool justmakes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.
Pros
Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
Cons
I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
Likelihood to Recommend
Adobe Social is definitely the ultimate tool for live social tracking, without a doubt. However, exporting reports is definitely more of a challenge than I'd like to see in an analytic package. As a standalone product, Adobe Social is above the bar in every single way. However, it should be crafted to better accommodate exported data.
Across the whole organization. I am a contractor/consultant for a media company that owns many brands. It allows us to be more efficient with posting, and better track via analytics.
Pros
Posting to three outlets/channels at once
Tracking various campaigns
Ability to scale the use from basic/simple to complex
Easy to edit channels separately before posting/scheduling
Cons
Editing a scheduled post is problematic in terms of content or just date/time
Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
Ability to tag a Facebook page and other missing functionality.
Instagram.
Likelihood to Recommend
It is best suited to larger companies with multiple channels, brands, and people posting. Less appropriate to smaller brands that utilize only one channel with one person posting.
Adobe Social is used to schedule social posts for our client. Client is able to approve the post and leave comments through Adobe Social before posts are scheduled. It is only being used by the Social Media team and the Social Analytics team. It addresses the problem of client approval for social posts and the ability to schedule posts.
Pros
The approval process for posts is very straightforward.
If permissions are properly set up, it is very easy to write and schedule most types of posts.
The ability to set up custom moderation feeds is great.
Cons
It would be great if Adobe scheduled video uploads for Twitter.
A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Likelihood to Recommend
Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social.
