Onboard Adobe Social for Digital Marketing
Use Cases and Deployment Scope
Pros
- Social campaign management
- Business connection grow
- Quick post insights
- Multiple brand measurement
Cons
- Good to have WhatsApp connection.
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, and search analytics for Cengage Learning.
As a Digital Media Planner overseeing several corporate accounts with multiple social channels, the versatility of the content creation interface coupled with the versatility of managing a large number of accounts made the responsibilities of the role infinitely easier. The multi-level approval for scheduling content also made communicating with supervisors and other contributors much less stressful. Adobe Social's timeline scheduling tool just makes sense, and it's a wonder more interfaces don't follow suit.
In addition, the analytic features of Adobe Social are outstanding. Keeping on top of several pages with audiences of +10,000 can be daunting, especially with a consumer-faced product that can be frustrating to some users. Adobe Social's real-time updates (including emotional metrics, which is astoundingly impressive) make managing customer solutions from a social interface much easier.
Overall, Adobe Social is a product I would love to work with in every position (past and future) I have in Digital Media.