TrustRadius
Great product, few complaints.
https://www.trustradius.com/social-media-managementAdobe SocialUnspecified7.341101
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January 29, 2016

Great product, few complaints.

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Social

Across the whole organization. I am a contractor/consultant for a media company that owns many brands. It allows us to be more efficient with posting, and better track via analytics.
  • Posting to three outlets/channels at once
  • Tracking various campaigns
  • Ability to scale the use from basic/simple to complex
  • Easy to edit channels separately before posting/scheduling
  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
50 - Content creation (editorial) mostly, plus a team of corporate marketing.
  • efficiency
  • post performance
That version of Hootsuite you can't even edit posts on separate channels prior to scheduling or posting. Analytics isn't as easy to use. Overall, not a great product in comparison.
Overall a great product.
It is best suited to larger companies with multiple channels, brands, and people posting. Less appropriate to smaller brands that utilize only one channel with one person posting.

Adobe Social Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
9
Workflow management
6
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
10
Facebook
8
LinkedIn
Not Rated
Google+
8
Instagram
Not Rated
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated