Bing Webmaster Tools is a great tool that pulls together a great set of SEO features. Would Recommend A
Use Cases and Deployment Scope
We use Bing Webmaster Tools alongside Google Search Console and Google Analytics to help with SEO/organic search work such as - backlinks, keywords, search volumes, see visibility, metrics and reporting and visibility as SERP results. We specifically use it for Bing search and not Google as 2 different information sources. Its great to have an alternative source of information.
Pros
- SEO Reporting - great metrics reporting on Bing
- SEO Metrics - ongoing daily summaries and reporting
- Great source of information for search specific to Bing/Microsoft
- Website SEO analysis / diagnostics - identifies issues and problems
- Great help and support from Microsoft
- Import from Google Search Console - get all info imported across
- Loads of secondary tools you can use - loads of different reports you didn't know you needed
- Its all free - so its great
Cons
- Interface and navigation could be cleaned up a bit
- Integrate AI improvements better - it could do regular scans to tell me what needs updating
- Overall not as good as Google - but robust enough
Likelihood to Recommend
Bing search is used the most in the USA so if you want to rank best in the USA you need to optimise for Bing. A lot of business users use Bing search so its an essential. Bing Webmaster Tools will help you with that greatly.
