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Bombora

Score8.7 out of 10

95 Reviews and Ratings

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Community insights

TrustRadius Insights for Bombora are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Reports: Users have consistently praised the detailed and thorough reports offered by Bombora, aiding in the seamless identification of potential targets. The comprehensive nature of the reports allows users to delve deep into insights and make informed decisions based on a wide array of data points.

Diverse Topic Selection: The extensive list of topics spanning various industries has garnered high praise from users, empowering them to take prompt action through user-friendly automated reports. This diverse selection enables users to stay ahead in their marketing strategies by accessing relevant information across different sectors efficiently.

Robust Customer Support: The platform's top-tier customer onboarding and success teams have been widely acknowledged by users as a standout feature, enhancing their overall experience with the tool. Users value the dedicated support provided, which ensures they can maximize the platform's capabilities effectively while receiving assistance tailored to their needs.

Reviews

42 Reviews

Bombora Experience

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We used Bombora for data enrichment and finding new leads, it is great as the filters enable to you search for your specific target audience, based on a range of options including location, job title, type of business, and turnover - it is super simple to navigate which made our job a lot easier.

Pros

  • Lead generation
  • Data enrichment

Cons

  • More filters
  • Better coverage for Europe

Likelihood to Recommend

In my experience Bombora is well suited to a range of projects which are B2B, where you need to generate more business through prospecting, or you want to enrich the information you already have on a lead list. You can gain valuable insights into the people you directly want to reach at the click of a button, so it is time saving, and the dataset is up to date.
VU
Verified User
Employee in Marketing (10,001+ employees)
Vetted Review
Bombora
3 years of experience

Good & reliable tool, can recommend.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Buyers make decisions before they ever contact sales. Imagine all those prospects never contacting you because they misunderstood your product (just based on your website). This leaves too much up to chance. To reach our potential customers, we started using Bombora to find shy prospects and approach them if we felt they were a good fit for our product.

Pros

  • Finds prospects.
  • Increases leads.
  • Identifies churn risk.

Cons

  • Provide more digestible visually appealing email reports.

Likelihood to Recommend

If you want to understand why you are not getting enough leads, this is a great tool to help you determine where your customers are searching for you and how to optimize your website.
SB
Stephanie Becker
Customer Success Manager in Sales at SugarCRM (201-500 employees)
Vetted Review
Bombora
4 years of experience
View profile

A great intent data provider with a robust selection of topics

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Bombora's intent data for our industry is pretty robust and has wide coverage across many different topics. As such, it makes for a great tool for our outbound SDR team to do cold outreach and for us to create ad campaigns for potentially "in-market" organizations.

Today, our organization is using Bombora for sales development and ABM.

Pros

  • Robust list of topics across many different industries
  • Easy-to-use automated reports for teams to act quickly
  • Best-in-class customer onboarding and success teams

Cons

  • They have a website traffic deanonymizer tool but that needs a lot of work - would be great if that tech can be improved.
  • Easier ways to submit and integrate new topic ideas.
  • Library of playbooks that can guide the user through how to best use their data.

Likelihood to Recommend

I think Bombora is a great intent data provider for most companies but if you are in a very niche industry, it might be difficult to find the right intent topics. From my experience, it has been a great tool but I would recommend their CS team to provide more playbooks to customers that can help operationalize the intent data. They would send webinars over from time to time but I recommend actual playbooks.
VU
Verified User
Director in Marketing (51-200 employees)
Vetted Review
Bombora
2 years of experience

Insight and Robust: A review of Bombora's platform

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Bombora helped in B2B lead generation and account-based marketing, addressing the challenge of identifying and targeting the right accounts. The platform's intent data helped our business to prioritize the sales and marketing efforts. Our team used Bombora to successfully identify the high-priority accounts. The scope of our use case has been primarily in working to improve the demand generation and account based marketing efforts.

Pros

  • Identifying high priority accounts
  • Providing granular insights to the topics
  • Enabling account based marketing

Cons

  • User Interface can be improved
  • I feel there might be some gaps in its integration capabilities
  • Data quality could be improved

Likelihood to Recommend

Bombora addresses the business problem of targeting the right accounts for sales and marketing outreach by providing insights to the topics, trends and keywords that target accounts are searching for and engaging with online.
VU
Verified User
Employee in Information Technology (501-1000 employees)
Vetted Review
Bombora
1 year of experience

Bombora Helps Lead Gen for Companies of All Sizes

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.

Pros

  • Provides data in real time
  • User friendly platform
  • Broad categories to choose from
  • Reports are easy to run and view

Cons

  • More data on the person searching
  • Other languages except English
  • Some functionalities are a little complex to navigate

Likelihood to Recommend

It is good for companies of all sizes who wish to see who is searching for their product or service online. It can help them see which companies are showing intent and then reach out to them in real-time introducing their company, so very useful for lead generation indeed. We find it very useful.
VU
Verified User
Professional in Marketing (51-200 employees)
Vetted Review
Bombora
1 year of experience

Bombora is Great for Sales Prospecting.

Rating: 7 out of 10

Use Cases and Deployment Scope

Helps to identify potential buyers based on website queries on popular search engines. We use it to prospect into accounts that are in the market to buy our software.

Pros

  • Identifies accounts who have intent to buy our software
  • Integrates with SF
  • Ability to cluster keywords together

Cons

  • Would like to see individual user data instead of just account data
  • Would like to use own keywords instead of keywords from a pick list

Likelihood to Recommend

Organizations that have longer sales cycles and emphasize sales prospecting as a channel for revenue generation.
MH
Michael Hamilton
VP Marketing in Marketing at Exterro (501-1000 employees)
Vetted Review
Bombora
4 years of experience

Only familiar with Bombora Surge reports - helpful, but limited.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I use a Bombora Surge report on Tableau, which allows me to see what topics relevant to our industry are surging within target accounts. This information helps me plan which sales play I am going to run for a group of target accounts.

Pros

  • Finding topics that are surging within accounts.

Cons

  • This may be something that's already provided but not available in the Bombora Surge report I use: Greater breakdown of how the Surge Scores are calculated, i.e. chance in audience size for any given topic which is causing the surge; topics/reports/page visits causing surge; contact info for people within the account - either actual people researching topics or suggested leads.

Likelihood to Recommend

Good for gathering intel on what topics to focus on when planning which sales play to run in an account.
JM
Joel Martinez
Inside Sales Representative in Sales at Cloudera (1001-5000 employees)
Vetted Review
Bombora
2 years of experience
View profile

Bombora for marketing

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We utilize Bombora mainly for Marketing and advertising. From buying 3rd party cookie data, to importing account insights/signals into our CRM database, Bombora helps fuel the decisions we make to drive better client experiences and drive insights. We have used this for general programmatic, account based marketing, and even understanding leads and assisting sales with their top accounts. We have utilized this data in various dashboards, programs, even data science models.

Pros

  • Scale of 3rd party cookies/audiences
  • Scored insights around accounts
  • Wide scope of data and topic taxonomies
  • Customer relations

Cons

  • Quality of data - 3rd party is naturally less quality
  • cookieless solutions

Likelihood to Recommend

I think they are some of the best in class for global scale for marketing. There are few competitors out there that have the reach that Bombora does. Furthermore, we are able to customize our taxonomies to our business needs.
VU
Verified User
Program Manager in Marketing (10,001+ employees)
Vetted Review
Bombora
7 years of experience

Bombora Rewiew

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Bombora to see companies that are about to need our services. We're able to reach out via email or with a phone call, and can more specifically reference pain points they're incurring. This helps improve conversion on our outreach, and also highlights potential clients we otherwise would not have exposure to.

Pros

  • Give us insights into potential client pain points
  • Give us insights into new clients not previously on our radar
  • Systematically delivering intel to us on a weekly basis

Cons

  • Integration into CRM system
  • Adding a plug-in so when we land on a website we can see how interested a company is in our type of services
  • Better insights into who is searching for keywords (Senior Executive vs. Intern)

Likelihood to Recommend

If you're looking to get in front of clients and have better insights into their pain points, Bombora can be a great tool. Also, if you're looking to expand your prospect list, Bombora has some good industry tags to help expand your list of "leads". When combined (the new lead list with insights into what they're looking for) it can be a very powerful tool.
VU
Verified User
Vice-President in Finance and Accounting (11-50 employees)
Vetted Review
Bombora
1 year of experience

Great for Account Planning

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Bombora to help Sales Reps understand where to focus their time and energy each week. They get their Bombora report at the beginning of each week that takes some of the guess work out of prospecting.

Pros

  • Easy to use user interface makes it easy for reps to use.
  • Drills down to geographic location
  • Ability to choose recurring reports for target accounts

Cons

  • Hard to know when columns for the Comprehensive report are chosen (people always miss this)
  • Better GTM tools (great for account planning, but not as good for GTM planning)

Likelihood to Recommend

Great tool to help sales reps plan their week from a demand generation perspective. Helps to quickly narrow down which prospects to focus on right away.
VU
Verified User
Vice-President in Sales (5001-10,000 employees)
Vetted Review
Bombora
3 years of experience