Insight and Robust: A review of Bombora's platform
April 17, 2023
Insight and Robust: A review of Bombora's platform
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bombora
Bombora helped in B2B lead generation and account-based marketing, addressing the challenge of identifying and targeting the right accounts. The platform's intent data helped our business to prioritize the sales and marketing efforts. Our team used Bombora to successfully identify the high-priority accounts. The scope of our use case has been primarily in working to improve the demand generation and account based marketing efforts.
- Identifying high priority accounts
- Providing granular insights to the topics
- Enabling account based marketing
- User Interface can be improved
- I feel there might be some gaps in its integration capabilities
- Data quality could be improved
- Win Rates
- Lead Generation
- Salesforce
It was quite easy. But we had some challenges when the package was updated and the permission sets was not assigned to the users. Users were not able to view the data. But after assigning the correct permission sets, the problem was solved.
Quality and Accuracy of the surge intent data provided by Bombora is critical to the success of campaigns.
Do you think Bombora delivers good value for the price?
Yes
Are you happy with Bombora's feature set?
Yes
Did Bombora live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Bombora go as expected?
I wasn't involved with the implementation phase
Would you buy Bombora again?
Yes