Bombora Helps Lead Gen for Companies of All Sizes
December 30, 2022

Bombora Helps Lead Gen for Companies of All Sizes

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

It is very useful in discovering business intent and then being able to action that intent and try to turn it into a sales win. We use it to bolster our lead generation efforts and pair it with other tools so once we have a list of companies showing intent we can then zoom in on who is the best person to contact in that company.


  • Provides data in real time
  • User friendly platform
  • Broad categories to choose from
  • Reports are easy to run and view


  • More data on the person searching
  • Other languages except English
  • Some functionalities are a little complex to navigate
  • Positive increase in sales velocity
  • Positive impact on lead generation
  • Positive impact on pipeline conversion rate
  • Zoom info
  • Salesforce
  • Pardot
Very easy
I think it is accurate and of high quality, there are enough filters to be able to narrow down as much as you like the kind of results that show, giving you flexibility depending on your needs and who you are looking for. Being able to search intent in multiple languages would be even better for international sites like our own.
They are different platforms, we actually think they both work in unison, as Bombora does not provide as much granular information on the company and who is actually searching, however, they provide a stronger initial overview of user intent than other products and a holistic picture so we can see what actual topics the company is searching for to be able to approach them effectively.

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It is good for companies of all sizes who wish to see who is searching for their product or service online. It can help them see which companies are showing intent and then reach out to them in real-time introducing their company, so very useful for lead generation indeed. We find it very useful.

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