Brand24 Reviews and Ratings

Rating: 9 out of 10

Score

9 out of 10

Community insights

TrustRadius Insights for Brand24 are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Several reviewers have praised Brand24 for its user-friendly interface that is easy to navigate and understand. Users with varying levels of technical knowledge, including beginners and mid-level employees, have found the software intuitive to use. This suggests that Brand24 has successfully designed an interface that accommodates users with different skill levels.

Clear Data Organization: Many users appreciate how Brand24 organizes the results in a clear manner using buckets, which allows for easy data analysis. The structured presentation of collected data makes it convenient for users to navigate and interpret the information efficiently. This feature enhances the user experience by providing a visually organized display of insights.

Comprehensive Social Media Monitoring: Reviewers have highlighted that Brand24 covers multiple social platforms, setting it apart from other tools limited to just one or two platforms. By including a wide range of platforms such as forums, blogs, Facebook, Twitter, and more, Brand24 offers users a comprehensive solution for monitoring their brand's online presence across various sources. This broad scope enables users to gather valuable insights from diverse social media channels.

Reviews

9 Reviews

Brand24's reporting is top notch!

Rating: 8 out of 10

Incentivized

December 17, 2019

Use Cases and Deployment Scope

Our marketing team used Brand24 in various ways, mainly to track popular influencer campaigns across different social media channels. Brand24's tracking was very flexible and robust. The marketing team was the main driver but the insights and metrics we gathered were used across our entire organization. Their report system is top notch.

Pros

Reporting
Social Media Tracking

Cons

Instagram Tracking
Tracking Setup

Likelihood to Recommend

Brand24 is an excellent tool to track almost anything across social media. Their setup is a little confusing (along with their pricing) but once setup, it delivers excellent results. We were a little upset that Instagram tracking was lost but not their fault. We are still very satisfied 2+ years later.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

2 years of experience

Great tool for social media analytics!

Rating: 8 out of 10

Incentivized

December 17, 2019

Use Cases and Deployment Scope

It is being used by the marketing department. We are using it to track analytics for our social media channels including Facebook, Twitter, LinkedIn and Instagram. It helps us create reports and show our engagement across social media to distribute to partners, principals, managers, and staff. It helps us analyze tactics to improve our reach.

Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

Cons

There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Likelihood to Recommend

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Brittany Cosby

Marketing Coordinator in Marketing at Tidwell Group (51-200 employees)

Vetted Review

1 year of experience

Great if you've got enough social traffic to monitor

Rating: 8 out of 10

Incentivized

December 16, 2019

Use Cases and Deployment Scope

We used Brand24 to monitor what was being said about our law firm on social media platforms, primarily Facebook and Twitter. Due to our heavy advertising presence in our markets, people would invoke our name or slogan in comments and we wanted to be able to engage and respond as we felt appropriate.

Pros

Monitoring Facebook
Monitoring Twitter

Cons

Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative
Statistics weren't overly useful for us

Likelihood to Recommend

If you have a lot being said about you online, this is well worth testing out. Our company just didn't have enough being said about us to sort of justify having it around and trying to consistently use it. If you are a fairly public company with a lot of conversations being had about you, this may be a great tool for you to use.

Verified User

C-Level Executive in Finance and Accounting (51-200 employees)

Vetted Review

1 year of experience

Brand24: A Beginner Marketer's Brand Awareness Software, But There's Better Out There

Rating: 1 out of 10

Incentivized

December 12, 2019

Use Cases and Deployment Scope

I used Brand24 to pick up mentions of our brand across the web, such as Facebook, Instagram, YouTube, Twitter and blog posts. It does help people to find references to your brand, good and bad. So you can catalog the positive content for future use and address the negative content.

Pros

Ease of Setting up Alerts for Brand Mentions
Fairly Affordable Compared to Competitors

Cons

Consistently Missed Essential Brand Mentions
Support is Spotty and Can Take Days to Respond

Likelihood to Recommend

I would suggest another product to a friend.

Mark Anderson

Digital Marketing Specialist - Team Lead in Marketing at Select Blinds (51-200 employees)

Vetted Review

1 year of experience

Affordable option that does the basics well

Rating: 8 out of 10

Incentivized

December 12, 2019

Use Cases and Deployment Scope

We use Brand24 to monitor conversation and buzz around our brand so that we can engage in a timely fashion.

Pros

Thorough coverage of forums, blogs, and other social media platforms.
Relatively easy to use.

Cons

Sentiment is hard to predict and isn't always accurate.
Must pay to unlock more frequent updates.

Likelihood to Recommend

I'm mostly a one-person shop when it comes to sentiment analysis and monitoring our brand outside the well-trafficked channels. This is a low-cost way to truly manage the brand easily without much friction, though it may require a bit of a learning curve at first. I believe, though, that what it does, it does well. Though the emails aren't particularly beautiful, it does what I need it to do.

Tamar Weinberg

Social Media Customer Experience and Success Lead in Social Media at Namecheap, Inc. (1001-5000 employees)

Vetted Review

3 years of experience

View profile

Social Tracking at a Reasonable Price

Rating: 9 out of 10

Incentivized

December 12, 2019

Use Cases and Deployment Scope

We used Brand24 to track an influencer campaign because the software allows you to track mentions of specific keywords as well as mentions. This allowed us to easily see the influencers that were talking about us as well as users on Facebook, Twitter, and Instagram that were taking action because of the campaign.

Pros

Easy to Use
Good Value

Cons

More Keywords.
More proprietary information that is not just a pull of data on social platforms.

Likelihood to Recommend

Brand24 is a great tool for understanding the impact of social media campaigns as well as influencer marketing efforts. The price point is significantly lower than a lot of other tools available and the data available can really help drive decisions around strategy.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

1 year of experience

Brand24 Social Listening Review

Rating: 7 out of 10

Incentivized

November 28, 2018

Use Cases and Deployment Scope

Brand24 was used be myself solely while we were evaluating which tools best fit our needs and wants for a social listening and analytics tool. Brand24 should be used for brands who are looking for a general consensus of mentions, trends, hashtags, etc when reviewing a certain campaign during a certain time period.

Pros

The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

Likelihood to Recommend

Brand24 is best suited for a brand who is looking for insights from a certain campaign that their brand conducted, and/or certain trends that have been circulating in their brand's social landscape amongst competitors. They successfully can track hashtag reach which I find to be one of their strongest qualities.

Kelcey Zacarese

Analytics Manager, Social in Social Media at Havas Formula (51-200 employees)

Vetted Review

1 year of experience

View profile

Track sentiments for more revenue

Rating: 8 out of 10

Incentivized

December 21, 2017

Use Cases and Deployment Scope

Brand24 was used personally by me. The main objective for Brand24 was to track our competitors thru social media -- this helped me identify which companies were using a competitive solution so I could try to convert them to our product. The "negative" sentiment tracking was most useful for this, as unhappy users of competitive solutions are easiest to convert.

Pros

Tracked negative sentiments
Had a broad scope of social media tracking thru various popular apps and websites
Allowed you set up instant triggers to find post that submitted very recently

Cons

The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Likelihood to Recommend

It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.

James McTavish

Senior Sales Development in Sales at Outreach.io (201-500 employees)

Vetted Review

1 year of experience

View profile

Do you want your customers to praise you on social media? This is the tool.

Rating: 10 out of 10

Incentivized

December 21, 2017

Use Cases and Deployment Scope

I am using Brand24 to monitor mentions on social media for me and my customers. The implementation process is straightforward and the customer service is outstanding. Brand24 alerts me whenever the name of my company (or my competitors, or my product) is mentioned so I can reply to the comment instantly. It also shows me the “influence score” of the person I'm talking to.

Pros

Excellent customer service
Quickly monitor mentions of your brand on social media
Quick to set up

Cons

I'm satisfied on all fronts.

Likelihood to Recommend

It's great for monitoring your brand. If you want to look for customers, just set up a project to monitor for the keywords used in your product or service. You'll be amazed how many customers you can get.

Paweł Tkaczyk

wszechojciec in Marketing at MIDEA sp. z o.o. (1-10 employees)

Vetted Review

5 years of experience

View profile

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