Social Tracking at a Reasonable Price
December 12, 2019

Social Tracking at a Reasonable Price

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brand24

We used Brand24 to track an influencer campaign because the software allows you to track mentions of specific keywords as well as mentions. This allowed us to easily see the influencers that were talking about us as well as users on Facebook, Twitter, and Instagram that were taking action because of the campaign.

Pros

  • Easy to Use
  • Good Value

Cons

  • More Keywords.
  • More proprietary information that is not just a pull of data on social platforms.
  • We were able to easily demonstrate the impact of our campaign.
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
Brand24 is a great tool for understanding the impact of social media campaigns as well as influencer marketing efforts. The price point is significantly lower than a lot of other tools available and the data available can really help drive decisions around strategy.

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