What is Certain Event Automation Software?

Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible event ROI.

According to the vendor, key benefits and differentiators include:

1. Capture buying signals to increase conversions
2. Inform future sales and marketing decisions
3. Grow sales pipeline and accelerate the sales cycle
4. Improve overall marketing performance

Categories & Use Cases

Marina Aleixo View profile

Campaigns & Demand Generation Analyst LATAM in Marketing at Zendesk (1001-5000 employees employees)

Pros

Email flow automation: Each particular registration case (pending, approved, declined, etc) can be accompanied by a sequence of emails to orientate the type of registrants on what the next steps are, or what to expect from the event.
Registrant/Attendee reporting: Easy exports facilitate sharing information internally.
Landing page customization (forms): Literally anything you need from the event registrant can be added to the form (from dietary preferences to shirt size, for example). Landing pages are very flexible to add many speakers, content, information, maps, etc. and are equally easy to customize.

Cons

Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.

Return on Investment

Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.

Other Software Used

ON24, Salesforce.com, Mailchimp

Courtney Bradley View profile

Meeting Manager at Boggs Chung Incorporated (1-10 employees employees)

Pros

Easy to use and create
Easy to pull reports once event has been sent to attendees
Great way to gather a lot of information

Cons

Coding can be complicated to work with
Copying the event can make it more complicated to change/revise patterns
Can be very manual when copying and pasting a lot of information

Return on Investment

It allows me to create a registration link in under an hour- saving time and resources
It can be complicated to start a registration website from scratch
It allows me to send updated registration reports to my clients quickly and easily