TrustRadius: an HG Insights company

Common Room

Score7.6 out of 10

10 Reviews and Ratings

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What is Common Room?

Common Room brings community engagement, product usage, and customer data into a single place. It uses intelligence to surface insights from across an entire community and provide tools to act on those insights directly from the app. This allows teams to discover what’s most important, nurture key personas, measure the impact of their programs, and collaborate across their organization.

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Who Buys & Uses Common Room

Common Room Reviews

What users are saying about Common Room.
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A great starter tool for new ABM teams

Incentivized
Verified User
Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I used it for ABM tracking, specifically of LinkedIn engagements. We also used it for account identification based on intent signals, web visits and social activity. It did solve some issues related to engagement tracking but could never figure out how to incorporate into Hubspot to make the data actionable

Pros

  • Web based intent signals
  • job movers is great for tracking high value ICP folks
  • LinkedIn engagements that are not conversions could be tracked

Cons

  • Hubspot integration was really difficult to use
  • Needed a way to look at technology profiles of target accounts
  • Navigation was honestly hard

Return on Investment

  • Better account alignment with sales on targets, intent signals and segmentation
  • Ability to track high value leads as they change roles
  • Making more use of our linkedIn, our largest paid channel

Usability

Alternatives Considered

Factors.AI

Other Software Used

HubSpot CRM

Common Room product review

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

Common Room helps us manage our entire sales funnel. Common Room helps us gather signals from our buyers - from top of the funnel qualification, middle of the funnel prioritization, and lower funnel indicators of deal momentum. Common Room also helps us aggregate all of our signals to ensure our marketing campaigns are reaching the right buyers.

Pros

  • Data aggregation
  • Signal capture
  • Marketing campaign engagement

Cons

  • Could improve out of the box marketing engagement data
  • Integrate with more marketing focused tools
  • Integrate with more sales enablement tools

Return on Investment

  • Substantial impact on top of the funnel reply rates
  • Positive impact on lowering deal time cycles
  • Positive impact on marketing influenced pipeline

Usability

Alternatives Considered

Demandbase One and 6sense

Other Software Used

ZoomInfo Marketing, HubSpot Marketing Hub, Salesforce CRM Analytics

Common Room Review

Incentivized
Verified User
Employee in Sales (51-200 employees employees)

Use Cases and Deployment Scope

I am a BDR and we use it as a prospecting tool to help research and find the ideal ICP. From there we can transfer the persons data to Hubspot, where we can draft AI messages from CR. It gives us information from who was on our website as well as setting up different plays.

Pros

  • Finding people who were on your companies website and filtering the right ICP to reach out to
  • Finding people who Interacted with our LinkedIN posts
  • Sort through company profiles and find the right contacts
  • Filtering people that are current customers to stay away from in the outbound process

Cons

  • Setting up different saved search plays to find our ICP
  • More help within the customer success team so help us set up prospecting plays
  • "keyword" searches

Return on Investment

  • Has brought in many more outbound booked meetings
  • Didn't really work for tracking the inbound process
  • Tracked to the location and minute where people were viewing your website

Usability

Alternatives Considered

ZoomInfo Sales

Other Software Used

HubSpot CRM, LinkedIn Sales Navigator, LinkedIn Premium Business

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