Name: Copernica
Author: Copernica

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Attendance Tracking

Online Proctoring Software

Education

Association Management

Business Intelligence (BI)

Collaboration

Contract Analysis

Document Generation

File Sync

Enterprise

Accounting

CTRM

Cryptocurrency Mining

Financial Research

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Compliance

HR Management

Payroll

Recruitment Agency

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Cloud Data Warehouse

Cloud Storage

Container Management

DevOps

Fraud Detection

Hadoop-Related

IT Alert Management

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Network Access Control (NAC)

Network Performance Monitoring

Phishing Detection and Response

Relational Database Management Systems

Requirements Management

Tower Servers

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Email Signature

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Automotive

Geographic Information

Hotel Management

Insurance Claims Management

Law Practice Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Telemedicine

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

### Email Campaign Management
Users across various reviews highlight Copernica's robust email campaign management capabilities. They appreciate the ease of setting up and automating email campaigns, allowing for efficient management and tracking of marketing initiatives. The platform's advanced templates and automation features enable users to create and send targeted emails with ease. Additionally, the ability to customize and optimize various aspects of the platform to suit individual needs and preferences has been well-received by users. The positive feedback regarding Copernica's email campaign management functionality underscores its effectiveness in streamlining marketing efforts and enhancing communication with customers.

### Marketing Automation
Users generally appreciate Copernica's marketing automation capabilities. The consensus among reviewers is that the platform's automation features streamline email campaign management and enhance marketing activities. While some users find the configuration and customization process challenging initially, the overall sentiment leans towards the effectiveness of Copernica's marketing automation tools in improving campaign performance and communication with customers. Suggestions for more intuitive and automated functionalities indicate a desire for further enhancements in the automation processes.

### Customer Relationship Management
User sentiment regarding Copernica's customer relationship management capabilities appears to be generally positive, with users highlighting the platform's effectiveness in facilitating professional communication with clients and the automation of follow-up processes. However, some users have expressed challenges in understanding certain tools and the manual nature of updating customer lists. Despite these minor drawbacks, the consensus leans towards acknowledging Copernica's value in managing customer relationships efficiently and effectively.

### User Experience and Interface
While some users appreciate the intuitive nature of Copernica's user interface for email management, others express frustration with the initial learning curve and lack of tutorials. The software's organization of campaign details is lauded for its efficiency, yet the manual process of updating customer lists and removing users from campaigns is deemed cumbersome. Users also report difficulties in modifying existing mail shots set up by previous users, indicating a need for improved usability and guidance within the platform.

The Copernica Marketing Suite is an email marketing software platform developed by Copernica B.V. According to the vendor, this solution is designed to assist businesses and marketers in effectively sending emails and managing and optimizing their marketing campaigns. It is aimed at small, medium, and large businesses and is widely used by marketing professionals, e-commerce companies, the retail industry, the travel and hospitality industry, and the financial services industry.

## Key Features

**Layered database for optimal profile enrichment**: According to the vendor, customer profiles are stored in a central, layered database, allowing for easy profile enrichment. Businesses can add data such as 'interests', 'orders', and 'viewed web pages' to customer profiles, which the vendor claims leads to a more complete customer view for building relevant campaigns.

**Drag-and-drop email editor**: The vendor states that the Copernica Marketing Suite offers an intuitive drag-and-drop email editor. This feature enables users to create visually appealing emails with dynamic elements like banners and countdown timers. With easy-to-use drag-and-drop functionality, businesses can quickly create email templates and personalize them with dynamic content based on customer data.

**Follow-up manager**: According to the vendor, the follow-up manager feature allows businesses to design automated email campaigns using drag-and-drop elements. Customizable follow-up actions based on customer interactions, such as clicks or viewed web pages, are claimed to ensure that the right message reaches the right customer at the right time.

**Extensive statistics**: The Copernica Marketing Suite provides comprehensive reports on email performance, including metrics like clicks, delivery rates, and more. According to the vendor, these detailed statistics offer valuable insights into the effectiveness of email campaigns, empowering businesses to optimize and improve future marketing efforts.

**Powerful segmentations for targeted audiences**: The vendor claims that the Copernica Marketing Suite offers powerful segmentation capabilities. This feature allows businesses to filter customer profiles based on various criteria, including purchasing behavior, email results, and customer data. The vendor states that this enables the creation of highly targeted audience segments and the development of personalized campaigns tailored to specific customer groups.

**Integrations**: According to the vendor, the Copernica Marketing Suite seamlessly integrates with numerous webshops, websites, and applications. With a wide range of available integrations, businesses can automatically link relevant data from popular platforms like Magento, Shopify, and Lightspeed. This is said to enhance their marketing capabilities and streamline data synchronization.

**Specialist in deliverability**: The vendor claims that the Copernica Marketing Suite provides expert assistance, analysis, and advice to improve email deliverability. According to the vendor, this feature helps businesses ensure that their emails reach the inbox properly and avoid being flagged as spam. The vendor states that their specialist guidance helps optimize email performance and increase customer engagement.

Easy to use and user-friendly: Users have consistently found Copernica to be easy to navigate and user-friendly, making it a seamless experience for managing email campaigns. 

Ability to automate tasks: Many reviewers have praised Copernica for its ability to automate various tasks, such as sending emails and managing campaign details. This feature not only saves time but also allows for better collaboration with coworkers.

Powerful tools for centralized management: Customers appreciate the powerful tools offered by Copernica that allow them to manage advertisements in one centralized location. With real-time management capabilities on web portals and social networks, users can easily track their marketing efforts across multiple channels.

Difficulties in making changes to existing mail shots: Some users have found it challenging to modify mail shots that were set up by previous users, leading to frustration and inefficiency. 

Lack of clarity on how to use Copernica: Multiple users have expressed difficulties in navigating the software and understanding its functionalities. This lack of clarity has made it harder for them to effectively utilize Copernica for their email marketing needs.

Occasional lag in the system: One user reported experiencing occasional lag, particularly when dealing with content that requires more details. This can be frustrating and may hinder smooth workflow for users.

Users of Copernica have found the software to be incredibly helpful in managing scheduling for nursing departments across various units. The Central Nursing Office has benefited from an easily accessible and manageable system that streamlines the scheduling process. In addition, the software enables professional communication with clients through email marketing, allowing for the sharing of business plans and lead generation. Users appreciate the ability to automate follow-ups on all emails, which makes it easier to stay on top of communication and track responses. The customer support team has also been praised for their assistance in resolving any setup queries related to email campaigns. While some users may have found Copernica to be just okay and might recommend other software depending on individual needs, overall, it has been very helpful for their companies.

Another key use case of Copernica is its capability to manage advertising campaigns in a professional and orderly manner. The software offers a range of tools and attractive styles that allow users to create marketing projects. These projects can then be uploaded to the cloud, providing convenient access from anywhere. The ability to gather statistics and track the success of these marketing projects has been highly valued by users. Overall, Copernica has been described as a wonderful marketing tool that businesses have been able to take advantage of for their marketing efforts.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Outreach

Engagement

Lifecycle Marketing

Right On Interactive

Copernica

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Copernica

Overview

What is Copernica?