TrustRadius Insights for Criteo Commerce Growth are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Great Campaign Management: Users find Criteo's platform for managing campaigns to be excellent, allowing them to effectively drill down and analyze what's working. They appreciate the ability to increase volume and analyze how volume changes through various modifications.
User-Friendly Platform: The user thinks that Criteo's platform is easy to navigate and user-friendly. They find it simple to manage their budget and analyze campaign performance. Several users have praised the platform for its intuitive interface and ease of use.
Excellent Support Team: Users highly value Criteo's support team, which has been described as excellent by several reviewers. They provide prompt assistance in solving issues, troubleshooting, and optimizing campaigns. Many users have found the support team helpful in understanding their needs and improving their results.
I used Criteo for Retargeting advertising, utilising audience matching. In terms of formats, I used all available static assets as well as dynamic carrousel with a product feed.
The only issue for us was the low matching rates of audiences in the Criteo network.
Pros
Remarketing
Acquisition for ecommerce
Cons
Audience matching rate
The platform in general, is not user friendly and you can encounter bugs every now and then.
Likelihood to Recommend
Criteo is ideal for ecommerce companies trying to do remarking and customer acquisition via dynamic carrousel ads from product feeds.
This program has been a great help to have a greater reach of our commercial projects on the web, Marketing Solutions by Criteo has been a great help to be much more organized and carry out the marketing of each of the clients in an adequate way and increase The increase in sales and commercial relations that we achieve thanks to this medium is remarkable. I like this program because it is another boost for the growth of the company.
Pros
Marketing Solutions by Criteo has a set of tools and skills that give me the opportunity to build the best quality business processes and retargeting options we have achieved so far.
This program makes it easy for each of the users to have a good harmony and interaction with all their clients, in order to generate new sales.
Cons
I would like this program to have a direct link to my email, this would greatly improve the dynamics of my work and the economic processes that I carry out through this medium.
This program has a lot of potential, the functions can be much more creative and personalized, unfortunately this software can be a bit basic.
Likelihood to Recommend
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.
Pros
Re-targeting
Reach relevant audiences
Cons
I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.
Pros
Dynamic retargeting
Cons
More customizable platform
Likelihood to Recommend
Marketing Solutions by Criteo is one of our main partners for dynamic retargeting campaigns, being very efficient on displaying items according to what users have previously viewed or added to the cart on our site, but haven't yet purchased, moving them further on their conversion path. We haven't been using Marketing Solutions by Criteo for acquisition campaigns as we haven't had good results when running these type of campaigns.
We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.
Pros
It helps us to dynamically retarget users based on their past behaviors
Create and run display campaigns for lead generation
I like the summary of ad performance and reporting
Cons
I think if they had a free trial option, we would be able to better evaluate our need before signing up.
I wish there were more targeting features other than retargeting. Would love to target based on interests.
Video features are limited. Would love to see new products here.
Likelihood to Recommend
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.
Pros
Follows the user throughout whole experience
User-friendly frontend
Performance reporting/Dashboards
Cons
Training/Use-case scenarios
Cost transparency
Additional targeting/retargeting features
Likelihood to Recommend
Marketing Solutions by Criteo has been great for our retargeting needs and ensuring we stay in touch with a customer from initial visit, all the way until sale. However, we have had to work with the customer service team a bit to enable successful integrations. The customer service team has been great for our specific needs. The algorithm of the platform delivers strong results for our business. It has been easy to use minus the integration issues, and we love being able to access the data and results.
Marketing Solutions by Criteo is a great advertising company that provides a wide variety of display advertisements that are online. Provides efficient and customized advertising for [every] single user [and] is very easy to use and implement.
Pros
Increase return on investment on advertising
E-commerce business improvements
Increase engage on users
Cons
E-commerce
More ads
Create campaigns
Likelihood to Recommend
You can access total control over measurement and setup. It is very easy to use and customize. Marketing Solutions by Criteo is an amazing DSP technology provider.
VU
Verified User
Professional in Product Management (10,001+ employees)
We are using Marketing Solutions by Criteo mainly to improve our e-commerce campaigns by using their shopper graph. We had found that we were able to increase the average ticket value as well as increase the [number] of purchasers when we started working with them. Most performance metrics improved as the conversion rates also increased dramatically.
Pros
Improves conversion metrics
Easy to use
Provides almost unlimited supply in all geos
Cons
Reporting needs more granularity and variables
Not 3rd party verification on tracking and metrics
Better user trainings
Likelihood to Recommend
I would recommend Marketing Solutions by Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep making adjustments to the campaigns. I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
We are using Marketing Solutions by Criteo to expand our customer base and reach our clients through programmatic and direct campaigns. It is mainly being used by the sales and marketing teams, and it helps us to focus our efforts on users that have already visited our website or that are interested in our product. It helps us scale in an effective and efficient way.
Pros
Cookie matching technology
Good shopper graph
Good support team
Cons
Not very transparent in terms of measurement, works a bit like a black box
CPMs are pricey
Would love to see more detailed reporting on their end
Likelihood to Recommend
Marketing Solutions by Criteo is best suited for performance and conversion campaigns where finding the right user is paramount for the success of the campaigns. For branding objectives, Marketing Solutions by Criteo does not offer a very robust offering as the product does not offer enough scale to expand the desired audience and is more focused on reaching the users it has already seen in the past.
Marketing Solutions by Criteo is used by my organization, mainly by the AdOps and Media Solutions teams. It is an extremely useful tool for display retargeting campaigns to ensure we are hitting the right consumers based on their shopping and behavioral habits for clients who are looking to base their campaigns on CPC (cost-per-click).
Pros
The source of inventory is amazing and endless
Offers one of the best CPC models at a very low cost
Very easy to implement with pixels
Cons
The blocking capabilities could be better for sites that clients want to avoid
The lack of options to create ore visually appealing ads
Likelihood to Recommend
Marketing Solutions by Criteo is one of the most user friendly platforms of its kind for those who work in AdOps/Media Solutions with clients looking for a more CPC model.
