Item: Criteo
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Marketing Solutions by Criteo was a great resource for re-engaging with customers no matter when and where they visited us and whether or not they converted. Our partnership with Criteo and the retargeting solution has allowed us to boost campaign performance and lead conversion. The success of our company and all the employees relies heavily on sales. Criteo has been easy to use with a great customer service team.

Pros and Cons

Follows the user throughout whole experience
User-friendly frontend
Performance reporting/Dashboards

Training/Use-case scenarios
Cost transparency
Additional targeting/retargeting features

Return on Investment

Increased social followings
Increased lead conversions
Increased overall company revenue from more closed sales

Support Rating

Marketing Solutions by Criteo customer service is fast, dependable, and consistent whenever we call upon them. They were easy to work with and helped us understand how to fully use the platform to our best advantage, based on our company and customer base. Additional videos and tutorials diving into specific platform features and real-life scenarios would be beneficial.

Usability

Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Key Insights

Do you think Criteo delivers good value for the price?

Yes

Are you happy with Criteo's feature set?

Yes

Did Criteo live up to sales and marketing promises?

Yes

Did implementation of Criteo go as expected?

Yes

Would you buy Criteo again?

Yes

Other Software Used

BambooHR, Quantum Workplace Performance Management Platform

Likelihood to Recommend

Marketing Solutions by Criteo has been great for our retargeting needs and ensuring we stay in touch with a customer from initial visit, all the way until sale. However, we have had to work with the customer service team a bit to enable successful integrations. The customer service team has been great for our specific needs. The algorithm of the platform delivers strong results for our business. It has been easy to use minus the integration issues, and we love being able to access the data and results.

Consistent Retargeting Tool for Sale Conversion

Modules Used

Overall Satisfaction with Marketing Solutions by Criteo