Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it
October 12, 2022

Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Customer Acquisition
  • Dynamic Retargeting

Overall Satisfaction with Marketing Solutions by Criteo

I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.

Pros

  • Re-targeting
  • Reach relevant audiences

Cons

  • I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo
  • Higher traffic
  • Depending on campaigns, some conversions
Marketing Solutions by Criteo for Japan it's been a mixed bag. Initially it was great, around 2018 we had a horrible, arrogant account manager in my opinon. The last time we used it in 2021, they had a better account manager. We had a better experience working with them through an ad agency.
It's great when they automatically scrape your jobs, but last time we used it, it had to be done via an Excel sheet.
Marketing Solutions by Criteo is the best at re-targeting, and you can expect more results than Google Ads. The ads would be placed on more decent websites than on Taboola for sure.

Do you think Criteo Commerce Growth delivers good value for the price?

Yes

Are you happy with Criteo Commerce Growth's feature set?

Yes

Did Criteo Commerce Growth live up to sales and marketing promises?

Yes

Did implementation of Criteo Commerce Growth go as expected?

No

Would you buy Criteo Commerce Growth again?

Yes

For re-targeting initiatives in APAC

Criteo Commerce Growth Feature Ratings

Ad campaign creation
9
Ad deployment
9
Display advertising
9
Ad display and retargeting segmentation
7
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
5
Ad attribution reporting
5

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