Item: Criteo
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

I've had experience using Marketing Solutions by Criteo for re-targeting in my previous company, so had the opportunity to utilise again when I moved to my new company. When we first started our audience was still small so we could not re-target but after a while we were able to grow our numbers and retarget. We have worked with both regional scale and local scale account managers, and have run the ad through an ad agency and on our own.

Pros and Cons

Re-targeting
Reach relevant audiences

I have noticed that users in Americas have no knowledge of Marketing Solutions by Criteo

Return on Investment

Higher traffic
Depending on campaigns, some conversions

Support Rating

Marketing Solutions by Criteo for Japan it's been a mixed bag. Initially it was great, around 2018 we had a horrible, arrogant account manager in my opinon. The last time we used it in 2021, they had a better account manager. We had a better experience working with them through an ad agency.

Usability

It's great when they automatically scrape your jobs, but last time we used it, it had to be done via an Excel sheet.

Alternatives Considered

Outbrain, Taboola and Google Ads

Marketing Solutions by Criteo is the best at re-targeting, and you can expect more results than Google Ads. The ads would be placed on more decent websites than on Taboola for sure.

Key Insights

Do you think Criteo delivers good value for the price?

Yes

Are you happy with Criteo's feature set?

Yes

Did Criteo live up to sales and marketing promises?

Yes

Did implementation of Criteo go as expected?

Would you buy Criteo again?

Yes

Likelihood to Recommend

For re-targeting initiatives in APAC

Marketing Solutions by Criteo: Great for re-targeting, but your Americas counterparts wouldn't know it

Modules Used

Overall Satisfaction with Marketing Solutions by Criteo