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Retargeting ads with Marketing Solutions by Criteo
October 10, 2022

Retargeting ads with Marketing Solutions by Criteo

Flavia Ucha Caetano | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Dynamic Retargeting

Overall Satisfaction with Marketing Solutions by Criteo

Marketing Solutions by Criteo is one of our main partners for retargeting campaigns being responsible for dynamic retargeting. This type of campaign is important to move users through our conversion funnel, after they visited our website, viewed a product or added an item to the cart and haven't yet purchased by showing users items they have interacted with or similar ones.
  • Dynamic retargeting
  • More customizable platform
  • Increased conversion rate
  • Higher revenue
We have dedicated support from Criteo, which is very helpful and very assertive in solving problems, setting new campaigns and creating new strategies alligned with our business objectives.
Marketing Solutions by Criteo provides a self service platform for campaign and ads management which provides real time access to dashs and reports and more agility to create, adjust and optimize campaigns and results.
Marketing Solutions by Criteo sometimes deliveries a higher revenue volume than other partners, but we usually run more than one retargeting partner at the same time, as we can have different inventories in which ads are displayed.

Do you think Criteo delivers good value for the price?

Yes

Are you happy with Criteo's feature set?

Yes

Did Criteo live up to sales and marketing promises?

Yes

Did implementation of Criteo go as expected?

Yes

Would you buy Criteo again?

Yes

Marketing Solutions by Criteo is one of our main partners for dynamic retargeting campaigns, being very efficient on displaying items according to what users have previously viewed or added to the cart on our site, but haven't yet purchased, moving them further on their conversion path. We haven't been using Marketing Solutions by Criteo for acquisition campaigns as we haven't had good results when running these type of campaigns.

Criteo Feature Ratings