One of the best tools for conversion optimizations and dynamic marketing!
April 15, 2022

One of the best tools for conversion optimizations and dynamic marketing!

Mithil Patel | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Audience Match
  • Customer Acquisition

Overall Satisfaction with Marketing Solutions by Criteo

We use Marketing Solutions by Criteo's platform for our eCommerce and marketing solutions to convert prospects into customers. It helps a lot in our lead generation efforts to optimize our content and targeting to turn prospective traffic into paying customers. We also use a lot of audience matching and retargeting to bring users back to our narrative in their journey.

Pros

  • It helps us to dynamically retarget users based on their past behaviors
  • Create and run display campaigns for lead generation
  • I like the summary of ad performance and reporting

Cons

  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
  • One way that I use the platform and has benefited in ROI is running more than a conversion based campaign. Where we retarget users to go in store to perform the conversion.
  • Easy set up and saved resources and asset creation time.
  • Reporting through clear dashboards has helped see a better picture and optimize for better ROI.
I feel there could be a better support library and best practices that provide benchmarks and industry best practices. I also feel there is not enough support in terms of new product announcements and future road maps. This can help marketers use the tool's various features and be more productive.
I feel because the design is so easy to understand and get started, I have found it extremely valuable to onboard new team members and run new ad campaigns for our different marketing objectives. I feel the simplicity of the dashboard and the features it covers have made a positive impact on our lead time.
I feel Criteo had a much better tech stack and features all in one to do a wide range of things in terms of marketing ad campaigns. Also because it is a dedicated tool with a one-track focus, we found it to be a better fit for our needs at this time.

Do you think Criteo delivers good value for the price?

Yes

Are you happy with Criteo's feature set?

Yes

Did Criteo live up to sales and marketing promises?

Yes

Did implementation of Criteo go as expected?

Yes

Would you buy Criteo again?

Yes

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.

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