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Decile has become an invaluable asset for users, providing them with actionable insights into customer behavior. With its easy-to-use …
Starting at $800 per month
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What is Decile?
Decile is a customer data and analytics platform that aims to provide businesses with a comprehensive view of their customers and enable data-driven decision-making. According to the vendor, this software solution is suitable for businesses of various sizes, including small to large enterprises, and...
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Basic
$800
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is Decile?
Decile is a customer data and analytics platform that aims to provide businesses with a comprehensive view of their customers and enable data-driven decision-making. According to the vendor, this software solution is suitable for businesses of various sizes, including small to large enterprises, and is used across multiple professions and industries such as e-commerce, retail, marketing, consumer goods, and financial services. Decile allows businesses to leverage customer data to optimize their marketing strategies, acquire and retain loyal customers, optimize product strategies, and drive lifetime value.
Key Features
360° Customer View: According to the vendor, Decile offers businesses a comprehensive view of their customers beyond transactional data. It provides hundreds of enrichment attributes out of the box, including demographics, household income, purchase behaviors, and interests. This feature aims to help businesses understand customer preferences and behaviors to personalize their marketing strategies. Additionally, the vendor claims that Decile enables successful customer targeting even in a cookie-free world.
Data Consolidation: Decile aims to consolidate disparate data sources into a single source of truth, eliminating data silos. According to the vendor, it adds a layer of robust analytics capabilities to the consolidated data, providing businesses with valuable insights. Furthermore, Decile integrates with key marketing platforms to streamline workflows and facilitate data management and analysis. The vendor also states that data export for integration with existing processes is made easy.
Customer Data Analytics: Decile leverages first-party customer data to empower businesses in making data-driven decisions for customer acquisition and retention. According to the vendor, it provides actionable insights to refine campaigns and overall strategy, helping businesses optimize their marketing efforts.
Acquire & Retain More Loyal Customers: The vendor claims that Decile helps businesses optimize their customer acquisition strategies to attract and retain more loyal customers. By providing insights into customer preferences and behaviors, Decile aims to enhance retention efforts. The vendor also asserts that businesses can create personalized marketing campaigns to drive customer loyalty and grow their customer base.
Optimize Product Strategy: Decile provides businesses with data-driven insights to optimize their product strategies. According to the vendor, it helps businesses understand customer preferences and demands, enabling them to enhance their product offerings. By identifying trends and market opportunities, Decile aims to guide businesses in making informed decisions for product development and innovation.
Drive Lifetime Value: According to the vendor, Decile helps businesses maximize customer lifetime value by providing insights into customer behavior and preferences. The vendor claims that this information can be used to enhance customer experiences and create personalized marketing campaigns to drive repeat purchases. Decile also aims to guide businesses in developing strategies to increase customer loyalty and retention.
Decile Features
- Supported: Benchmarking
- Supported: Dashboard
- Supported: Key Performance Indicators
- Supported: Predictive Analytics
- Supported: Profitability Analysis
- Supported: Strategic Planning
- Supported: Trend Analysis
- Supported: Trend/Problem Indicators
- Supported: Visual Analytics
- Supported: Data Discovery
- Supported: Data Visualization
- Supported: Reporting/Analytics
- Supported: Third Party Integrations
- Supported: Behavioral Analytics
- Supported: Customer Profiles
- Supported: Customer Segmentation
- Supported: Data Integration
- Supported: Personalization
- Supported: Predictive Modeling
- Supported: Self Service Data Preparation
- Supported: Data Transformation
- Supported: Forecasting
- Supported: Performance Metrics
Decile Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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- Business Problems Solved
- Pros
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Decile has become an invaluable asset for users, providing them with actionable insights into customer behavior. With its easy-to-use segmentation capabilities, users are able to effectively target their core consumers based on demographic and psychographic characteristics. This has proven to be instrumental in driving conversions on ad platforms and identifying best-selling products for specific customer segments. The impact of Decile extends beyond just marketing and product development – it has made users' organizations smarter and more focused as a whole.
Users have found the weekly meetings with Decile to be amazing, as they uncover valuable insights that help improve marketing strategies. By leveraging the analytics and dashboard tools provided by Decile, users have been able to gain a deeper understanding of their customers and make data-driven decisions. The role Decile plays in driving acquisition, retention, and overall revenue growth cannot be understated – it has become a crucial factor in the success of users' companies. Through its comprehensive capabilities and user-friendly interface, Decile empowers users to optimize their marketing efforts and achieve tangible results.
Valuable insights: Users have found Decile to be a valuable tool for unlocking information about their retail Ecommerce customers. They appreciate the ability to combine internal behavioral attributes and segments with external data, allowing them to better understand their customers' purchasing behavior and demographic profiles by product.
Easy-to-use dashboards: Reviewers have praised the easy-to-use dashboards in Decile. They find the visualizations intuitive and helpful, allowing them to easily view and analyze their demographic information. Additionally, users mention that the dashboards have fast load times and provide accurate and reliable data.
Great customer support: Customers are highly satisfied with the team behind Decile. They describe them as good listeners, problem solvers, and strategists who engineer solutions to meet their business needs. The customer success manager is particularly appreciated for being incredibly helpful in finding answers and solutions to any questions or problems they had, creating custom dashboards, and assisting with larger analyses for the business.
Difficult Integration with Magento: Several users have expressed frustration with the integration process between Decile and Magento, stating that it has not been easy and requires manual management.
Issues with Data Visualization Formatting: Some reviewers have mentioned problems when exporting visualizations to reports, indicating that the formatting needs improvement in order to ensure a seamless transition.
Lack of Educational Modules: Customers have noted the absence of educational modules, making self-guided learning challenging. This may pose difficulties for those who prefer independent learning or do not have access to additional resources.