SAP Emarsys Reviews and Ratings

Rating: 6.5 out of 10

Score

6.5 out of 10

Community insights

TrustRadius Insights for SAP Emarsys are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Modern Email Editor and Regular Updates: Users have appreciated the modern email editor and regular product updates, indicating a commitment to staying current and continuously improving the user experience. The platform's dedication to providing up-to-date features and enhancements has been well-received by customers.

Responsive Customer Support: Reviewers have found the global and fast support offered by the platform to be a valuable asset, highlighting the importance of responsive customer service in their overall experience. The prompt assistance provided by the support team has contributed positively to users' satisfaction with the platform.

Intuitive User Interface: Customers have praised the intuitive user interface of the platform for its ability to streamline marketing automation tasks, reduce manual workload, and enhance overall efficiency. The user-friendly design has been instrumental in simplifying processes and improving usability for customers.

Reviews

11 Reviews

Easy to use & lots of features

Rating: 8 out of 10

Incentivized

February 26, 2024

Use Cases and Deployment Scope

We use Emarsys for marketing automation purposes - from the newsletter signup flow (including DOI), regular newsletters, ad-hoc mailings to the more specialised, event-driven email flows such as post-purchase, abandoned-cart, product-update (price drops, wishlist updates, stock updates) - almost everything is sent via Emarsys. The only exception to this rule are our transactional emails which we chose to keep in our shop system.

Pros

Email automation
Modern email editor
Regular product updates
Global & fast support
Integration of product catalogue

Cons

Some features are behind paywalls where the payoff doesn't seem quite clear
Support can be tricky when using somewhat old features (e.g. onsite product recommendations)

Likelihood to Recommend

Perfect for rather easily setting up various email automations - has a set of preconfigured automation programs that will get you started quickly. It does get more difficult the more complex & deeper the usecases and the integrations with your own websites become.

Verified User

Project Manager in Product Management (11-50 employees)

Vetted Review

2 years of experience

Potential is there!

Rating: 8 out of 10

Incentivized

January 16, 2024

Use Cases and Deployment Scope

Marketing automation via email, web and app to support lead generation and engagement of our customers through personalized recommendations on every channel. This message needs to be consistent through every channel to provide right message on the right time for every customer that uses our services.

Pros

Marketing automation
Intuitive UI
Reduce manual workload

Cons

Integration via API
Using Market standards
Automation in general

Likelihood to Recommend

Because Emarsys does not provide API integrations it is less suitable for complex integration scenarios. Also the Web extend solution is not adjustable which makes it hard to integrate it in an existing environment with web solutions already in place.

Verified User

Consultant in Marketing (10,001+ employees)

Vetted Review

3 years of experience

Great but not the all in solution for CRM

Rating: 7 out of 10

Incentivized

December 29, 2023

Use Cases and Deployment Scope

We use emarsys as our CRM platform. We organize and schedule our emails with it aswell as use it to manage our subscriber list. It is a useful tool for email sign up as they provide APIs that you can use on your site to generate pop-up email sign up modals. You are also able to integrate emarsys with other CRM platforms such as attentive to capture SMS & email sign ups together.

Pros

Email sign up capture
Email scheduling
CRM

Cons

APIs can be finicky on site
Could provide additional customer support when role change in company - training for new employees to a company

Likelihood to Recommend

If you are wanting an all in in CRM platform that will manage SMS, email, etc sign ups emarys probably isn't the solution for you. While it does subscriber sign up and email scheduling particular well, the API the support the email sign up modal can be finicky for those who do not have previous experience and can leave an awkward experience on your site. It also does not currently support SMS sign up so you will need an additional vender for that aspect.

Verified User

Employee (201-500 employees)

Vetted Review

2 years of experience

A Solid Email Marketing Platform for Mid-To-Large-Sized Businesses

Rating: 9 out of 10

Incentivized

November 6, 2021

Use Cases and Deployment Scope

We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.

Pros

Smooth UX/UI
Valuable Post-Send Metrics
Great Customer Service

Cons

Slightly steep learning curve
Interface could be updated
Adding preview text and other elements can be tricky

Likelihood to Recommend

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

Daniel Berry

SEO Strategist in Marketing at Cheaper Than Dirt! (51-200 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

Digital marketing has become easier and efficient with Emarsys.

Rating: 8 out of 10

Incentivized

August 31, 2021

Use Cases and Deployment Scope

Any organization, business, product, or service that needs to be promoted through marketing needs a proper tool, and the tool we have is the best to our knowledge. Emarsys has provided us with easy ways for digital marketing. We were in a downfall of our organization and since then we have joined Emarsys. The way Emarsys helped us is just unexplainable. It is being used in all of our departments to get the public all around. We have improved our sales volume and customer engagement, and that is all an organization needs within the time of trouble.

Pros

It has the ability to reach maximum market chains.
It helps to keep our customer’s data confidential in any means.
It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
It is targeting the required and interested audience for the organization.

Cons

The support team is a bit slower than expected.
The number of emails received is sometimes incorrect.
The contract length is at very higher rates.

Likelihood to Recommend

Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.

Robert Callum

Global Head of Strategy in Marketing at Vizeum (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Emarsys Review

Rating: 9 out of 10

Incentivized

July 14, 2021

Use Cases and Deployment Scope

Emarsys is an extensive cloud-based B2C (Business to Consumer) promoting stage that completely augments client esteem through information science and artificial consciousness advertising. With Emarsys, marks everywhere in the world can convey customized showcasing to every client to accomplish and keep up with really personalized communications. Emarsys B2C Marketing Cloud gives organizations an extremely flexible arrangement that can be designed to address their fluctuating business needs successfully. It guarantees the most elevated client transformation and standard for dependability.

Pros

It is a cross-channel and a gadget. There must be match unknown information to known contacts.
There is Social and web information advancement.
Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.

Cons

Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

Likelihood to Recommend

The Emarsys stage is an incredible instrument for email showcasing and computerization. On the off chance that you are searching for a setup that will consolidate CRM usefulness and email computerization - this is the suite for you. Email missions can be assembled, planned, sent, and tried effortlessly. The information gave toward the back is vigorous and accommodating. If you are searching for custom improvement to integrate with your email program, I will propose its best option.

Kate Woodward

Marketing Project Manager in Marketing at LiveRamp (501-1000 employees)

Vetted Review

2 years of experience

View profile

Emarsys 101

Rating: 5 out of 10

Incentivized

January 28, 2020

Use Cases and Deployment Scope

Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three different business divisions. Email marketing is one of our biggest revenue-driving channels due to targeting restrictions from sales territories. We are able to reach our customers through email with relevant information and promotions, all driving revenue for the business.

Pros

The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.

Cons

Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
Tech support is a bit slow to respond when issues arise.

Likelihood to Recommend

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

2 years of experience

100% Do Not recommend

Rating: 1 out of 10

April 18, 2019

Use Cases and Deployment Scope

Emarsys is being used for email marketing in the marketing department.

Pros

Haven't found anything it does particularly well

Cons

The email and content builder is significantly worse than other email marketing platforms I've used
Emails campaigns cannot be used in more than one automation flow
Amount of emails collected and being sent for smart insight are inaccurate
I've rarely completed a task without some type of user interface error
Customer service mostly directs you to help center on website
You have to pay extra for training
You have to pay extra for reporting in which the system cannot provide
Lengthy contract with a high price tag

Likelihood to Recommend

A scenario where Emarsys would do well is at a company where they make simple emails for smaller audiences. Anything outside of routine and simple email marketing including email automation would not be advisable.

Joel Samonie

Web Development and Design in Marketing at Uckele Health & Nutrition (51-200 employees)

Vetted Review

1 year of experience

Emarsys review

Rating: 5 out of 10

Incentivized

February 12, 2018

Use Cases and Deployment Scope

We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.

Pros

Good segmentation
Good reporting
Once implemented, it's a fast and easy to use tool

Cons

The on-boarding process is not straightforward
It's not cheap

Likelihood to Recommend

Emarsys is well suited to segment a customer base and help with communicating in a personalised and direct manner with them.

Verified User

Professional in Marketing (51-200 employees)

Vetted Review

2 years of experience

Applying mail automation to online furniture business

Rating: 10 out of 10

Incentivized

September 17, 2014

Use Cases and Deployment Scope

As an online furniture store, selling $1.000 - $2.000 sofas are compulsive and our customers were deciding to buy their furniture in 3 weeks time. To increase sales; we created a 1 month 5 e-mail, cycle for each newsletter customer. Which sends information about our company, product, services and the importance of touching the fabric and wood finish. We embrace customers to order a free Sample box.

Also we use Emarsys to manage customer surveys; As soon as customer gets his/her delivery system automatically sends an survey e-mail. Our automation also sends follow-up e-mails to ones not responded to first e-mail.

Additionally we send 2 newsletter e-mails to our newsletter subscribers.

Pros

Mail automation
Easy integration with most of the systems
Great account management
Easy to use

Cons

Likelihood to Recommend

Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys.

In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

Verified User

Engineer in Customer Service (11-50 employees)

Vetted Review

2 years of experience

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Reviews and Ratings

Emarsys Review

Rating: 9 out of 10

Incentivized

July 14, 2021

Use Cases and Deployment Scope

Pros

It is a cross-channel and a gadget. There must be match unknown information to known contacts.
There is Social and web information advancement.
Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.

Cons

Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

Likelihood to Recommend

Kate Woodward

Marketing Project Manager in Marketing at LiveRamp (501-1000 employees)

Vetted Review

2 years of experience

View profile