Item: Emarsys
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use emarsys as our CRM platform. We organize and schedule our emails with it aswell as use it to manage our subscriber list. It is a useful tool for email sign up as they provide APIs that you can use on your site to generate pop-up email sign up modals. You are also able to integrate emarsys with other CRM platforms such as Attentive to capture SMS & email sign ups together.

Pros and Cons

Email sign up capture
Email scheduling
CRM

APIs can be finicky on site
Could provide additional customer support when role change in company - training for new employees to a company

Return on Investment

Increased Email Sign Ups
Email scheduling for promotional period increasing sales
post consumer sign up coupon code increasing the likeliness of purchase

Key Insights

Do you think Emarsys delivers good value for the price?

Not sure

Are you happy with Emarsys's feature set?

Yes

Did Emarsys live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emarsys go as expected?

I wasn't involved with the implementation phase

Would you buy Emarsys again?

Yes

Other Software Used

Attentive Mobile, Salesforce Commerce Cloud, Atlassian Jira Align

Likelihood to Recommend

If you are wanting an all in in CRM platform that will manage SMS, email, etc sign ups emarys probably isn't the solution for you. While it does subscriber sign up and email scheduling particular well, the API the support the email sign up modal can be finicky for those who do not have previous experience and can leave an awkward experience on your site. It also does not currently support SMS sign up so you will need an additional vender for that aspect.

Great but not the all in solution for CRM

Overall Satisfaction with Emarsys