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Users have found that FeedOtter is a game-changer for email automation. By automating the process of creating emails and newsletters, it …
Starting at $130 per month
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What is FeedOtter?
FeedOtter is a tool designed to automate the process of transforming blog posts into email newsletters, according to the vendor. It is suitable for businesses of all sizes, ranging from small startups to large enterprises. Marketing managers, automation specialists, content marketers, digital marketers,...
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Basic
$130
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is FeedOtter?
FeedOtter is a tool designed to automate the process of transforming blog posts into email newsletters, according to the vendor. It is suitable for businesses of all sizes, ranging from small startups to large enterprises. Marketing managers, automation specialists, content marketers, digital marketers, and email marketers across various industries use FeedOtter to streamline their email marketing efforts.
Key Features
RSS Feed automation: According to the vendor, FeedOtter automates the process of populating email newsletters by using RSS feeds generated from a website's blog. It pulls in new blog posts and includes them in the newsletter, eliminating the need for manual copying and pasting.
Easy integration: FeedOtter seamlessly integrates with popular email marketing systems such as Marketo, Pardot, Eloqua, HubSpot, and Salesforce Marketing Cloud, as claimed by the vendor. The integration process is simple and can be completed in under an hour, allowing for efficient email review and sending.
Flexible customization options for email templates: According to the vendor, users can choose from a variety of modern email templates provided by FeedOtter and customize them to match their desired look and feel. They can add branding elements, adjust the number of blog posts displayed, and import custom HTML templates for brand consistency.
Scheduling: FeedOtter offers flexible scheduling options, as claimed by the vendor. Users can set trigger events, cadence, and time zone preferences for sending newsletters. They can send weekly or monthly digests summarizing newly published blog posts or automatically send update emails whenever a new post is published.
Customizable RSS-to-email templates: FeedOtter provides customizable email templates specifically designed for automating blog newsletters, according to the vendor. Users can add branding elements, customize buttons, and set character limits to control the length of content included in the newsletters.
Easy integration with Marketing Cloud: According to the vendor, FeedOtter seamlessly integrates with Salesforce Marketing Cloud, enabling users to automate blog newsletters directly from the platform. They can send emails via Single Send Journeys or Email Campaigns to recipients on a Marketing Cloud data extension, and track engagement using Marketing Cloud's native performance reports.
Track website performance with Google Analytics: FeedOtter adds customizable UTM parameters to each blog post link, allowing users to track website traffic generated from email subscribers, as claimed by the vendor. This helps analyze the impact of the email channel on conversion goals such as trial starts or demo requests.
Notifications: FeedOtter sends email notifications to keep users informed about the status of their automated emails, according to the vendor. Users receive notifications for successful email sends, any issues blocking an email from going out, or when an email is skipped due to no new content.
Simple collaboration within the workflow: Multiple users can be added to a FeedOtter account, facilitating seamless collaboration among team members without the need for additional administrative work, according to the vendor. Test emails can be sent to ensure the emails look and function as intended.
FeedOtter Features
- Supported: AB Testing
- Supported: Drip Campaigns
- Supported: Dynamic Content
- Supported: Event Triggered Actions
- Supported: Lead Capture
- Supported: WYSIWYG Editor
- Supported: Campaign Management
- Supported: Email Marketing
- Supported: Marketing Automation
- Supported: Social Marketing
FeedOtter Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found that FeedOtter is a game-changer for email automation. By automating the process of creating emails and newsletters, it saves users ample amounts of time and boosts productivity. The quality of emails has significantly improved, resulting in a better end-user experience. Users appreciate the extensive capabilities of FeedOtter, such as the ability to automate email channel administration and management. FeedOtter allows for personalized and targeted communication by tying RSS emails directly to prospects' activity. The program also offers customizable templates, catering to specific design preferences. Users have been able to save at least 4 hours each week with their newsletters thanks to FeedOtter's automation features.
Another important use case of FeedOtter is its seamless integration with marketing systems like Marketo and Pardot. This integration allows for a well-integrated solution for email automation and simplifies processes for users. Users also appreciate the worry-free deployment and set-and-forget automation offered by FeedOtter. The product's customer service has received praise from users who have found them responsive to questions and customization needs. FeedOtter has been able to resolve any issues or concerns raised by users in a short period of time, ensuring a positive experience. The continuous improvements made by FeedOtter have enhanced deliverability, open rates, and overall usability according to user feedback. Overall, users highly recommend FeedOtter to other marketing automation users based on their positive experiences with the product's time-saving features, seamless integrations, and responsive customer service.
Efficient and time-saving tool: Users have found FeedOtter to be an efficient and time-saving tool for automating the creation of newsletters from their blog posts. This sentiment was expressed by multiple reviewers who appreciated how FeedOtter streamlined their newsletter creation process, saving them valuable time and effort.
Seamless integration with Perdot and Marketo: The integration of FeedOtter with Perdot and Marketo has been seamless according to users. They have praised the platform for enabling automatic email generation whenever new content is published to the RSS feed. This feature has been highly valued by reviewers, as it eliminates the need for manual approval and allows for timely communication with subscribers.
Responsive customer support team: Users have consistently praised the customer support team of FeedOtter for being responsive, helpful, and knowledgeable. Reviewers have mentioned that the support team promptly resolves any issues or sets up the system remotely in a short amount of time. This high level of customer service has received positive feedback from several users, highlighting its importance in ensuring a smooth experience with FeedOtter.
Challenging Initial Setup: Several users have found the initial setup of FeedOtter to be challenging and time-consuming. They have expressed difficulties in getting started with the software, which has impacted their overall experience.
Limited Customization Options: Some users have mentioned limitations in customization options when editing emails with FeedOtter. They have encountered issues such as HTML breakage and a lack of control over email content, impacting their ability to tailor the emails to their specific needs.
Lack of Advanced Functionality: Users have expressed disappointment in the limited functionality of FeedOtter beyond pulling in blog text and inserting a logo. They have noted a lack of features such as inserting basic banner images, customizing text, or scheduling posts, which has hindered their ability to fully utilize the software for their marketing needs.