Name: FeedOtter
Price: 130 USD
Author: FeedOtter

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

No-Code Development

Text Editors

Development

Business Intelligence (BI)

Collaboration

Environmental Health and Safety (EHS)

Manufacturing Execution

Meeting Management

Office Suites

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Blockchain Payments

Expense Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Employee Referral

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Virtualization

Cloud Data Warehouse

Cloud Storage

Extended Detection and Response (XDR)

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Load Testing

M2M Application Development

Network Operating Systems

Network Performance Monitoring

OpenStack Cloud

SaaS Backup

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Contact Center

Content Management

Data Cleansing

Email Marketing

Event Management

Identity Resolution

Marketing Automation

Product Management

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Email Signature

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales Forecasting

Sales Intelligence

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

Catering

Computer-Aided Manufacturing (CAM)

Inventory Management

Restaurant POS

Retail Execution

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### Content Management
Users generally appreciate FeedOtter's content management capabilities for automating the process of converting RSS feeds into engaging email content. While some users find it easy to set up and use, others encounter challenges with connecting to their website's RSS feed. The ability to customize and curate newsletters with individual posts is a standout feature, although some users note occasional difficulties in editing content. Despite some limitations in templates and RSS feed integration, FeedOtter is commended for its efficiency in transitioning website content into emails. Users find value in the time-saving aspect of the platform, although there are occasional issues with missing images and text. The tool's integration with various systems like Marketo and Pardot is highlighted as a key benefit for content management.

### Marketing Campaigns
Users unanimously praise FeedOtter's email marketing automation features. The consensus among reviewers is that FeedOtter's marketing campaigns capabilities are robust and efficient, particularly in automating and optimizing email communications. Users appreciate the ease of use, integration with various platforms, and the time-saving benefits it offers in designing and scheduling newsletters. The ability to personalize content, integrate with Wordpress and Marketo, and enhance blog traffic and sales promotion are highlighted as key strengths of FeedOtter's marketing campaigns functionality.

### Subscription Management
Users appreciate FeedOtter's subscription management functionality for its ability to streamline the process of sending out daily alerts and updates to subscribers through Marketo. The tool has proven to be instrumental in centralizing subscription management efforts, allowing for efficient communication with subscribers and ensuring that promised content is delivered promptly. Additionally, users have noted that FeedOtter's subscription management capabilities have enabled them to track subscriber engagement metrics effectively, such as email open rates and link clicks, further enhancing their email marketing strategies.

### Email Automation
Users appreciate FeedOtter's email automation functionality for its ease of use and efficiency in sending out automated emails to subscribers. The tool's integration with platforms like Marketo and Wordpress streamlines the process of generating and distributing emails automatically based on RSS feeds. Additionally, users value the customization options available for tailoring email campaigns to specific audiences. FeedOtter's email automation capabilities receive consistent praise for their reliability and time-saving features, making it a preferred choice for businesses seeking efficient email marketing solutions.

### Template Customization
Users appreciate FeedOtter's template customization capabilities for their flexibility and ease of use. The ability to create custom templates and personalize emails according to brand guidelines has been highlighted as a significant advantage by reviewers. While some users mentioned the need for basic HTML knowledge for fine-tuning templates, overall, the consensus leans towards positive feedback regarding the customization options offered by FeedOtter.

### Subscriber Engagement
Users consistently praise FeedOtter for its efficient subscriber engagement features. The tool is lauded for its ability to streamline communication with subscribers, ensuring that updates and newsletters reach the intended audience promptly and effectively. Reviewers highlight the ease of use and integration with marketing systems, emphasizing the worry-free deployment and automation capabilities that FeedOtter offers. Additionally, users appreciate the tool's capacity to deliver curated content to segmented subscriber lists, enhancing the overall engagement experience.

FeedOtter is a tool designed to automate the process of transforming blog posts into email newsletters, according to the vendor. It is suitable for businesses of all sizes, ranging from small startups to large enterprises. Marketing managers, automation specialists, content marketers, digital marketers, and email marketers across various industries use FeedOtter to streamline their email marketing efforts.

## Key Features

**RSS Feed automation**: According to the vendor, FeedOtter automates the process of populating email newsletters by using RSS feeds generated from a website's blog. It pulls in new blog posts and includes them in the newsletter, eliminating the need for manual copying and pasting.

**Easy integration**: FeedOtter seamlessly integrates with popular email marketing systems such as Marketo, Pardot, Eloqua, HubSpot, and Salesforce Marketing Cloud, as claimed by the vendor. The integration process is simple and can be completed in under an hour, allowing for efficient email review and sending.

**Flexible customization options for email templates**: According to the vendor, users can choose from a variety of modern email templates provided by FeedOtter and customize them to match their desired look and feel. They can add branding elements, adjust the number of blog posts displayed, and import custom HTML templates for brand consistency.

**Scheduling**: FeedOtter offers flexible scheduling options, as claimed by the vendor. Users can set trigger events, cadence, and time zone preferences for sending newsletters. They can send weekly or monthly digests summarizing newly published blog posts or automatically send update emails whenever a new post is published.

**Customizable RSS-to-email templates**: FeedOtter provides customizable email templates specifically designed for automating blog newsletters, according to the vendor. Users can add branding elements, customize buttons, and set character limits to control the length of content included in the newsletters.

**Easy integration with Marketing Cloud**: According to the vendor, FeedOtter seamlessly integrates with Salesforce Marketing Cloud, enabling users to automate blog newsletters directly from the platform. They can send emails via Single Send Journeys or Email Campaigns to recipients on a Marketing Cloud data extension, and track engagement using Marketing Cloud's native performance reports.

**Track website performance with Google Analytics**: FeedOtter adds customizable UTM parameters to each blog post link, allowing users to track website traffic generated from email subscribers, as claimed by the vendor. This helps analyze the impact of the email channel on conversion goals such as trial starts or demo requests.

**Notifications**: FeedOtter sends email notifications to keep users informed about the status of their automated emails, according to the vendor. Users receive notifications for successful email sends, any issues blocking an email from going out, or when an email is skipped due to no new content.

**Simple collaboration within the workflow**: Multiple users can be added to a FeedOtter account, facilitating seamless collaboration among team members without the need for additional administrative work, according to the vendor. Test emails can be sent to ensure the emails look and function as intended.

Efficient and time-saving tool: Users have found FeedOtter to be an efficient and time-saving tool for automating the creation of newsletters from their blog posts. This sentiment was expressed by multiple reviewers who appreciated how FeedOtter streamlined their newsletter creation process, saving them valuable time and effort.

Seamless integration with Perdot and Marketo: The integration of FeedOtter with Perdot and Marketo has been seamless according to users. They have praised the platform for enabling automatic email generation whenever new content is published to the RSS feed. This feature has been highly valued by reviewers, as it eliminates the need for manual approval and allows for timely communication with subscribers.

Responsive customer support team: Users have consistently praised the customer support team of FeedOtter for being responsive, helpful, and knowledgeable. Reviewers have mentioned that the support team promptly resolves any issues or sets up the system remotely in a short amount of time. This high level of customer service has received positive feedback from several users, highlighting its importance in ensuring a smooth experience with FeedOtter.

Challenging Initial Setup: Several users have found the initial setup of FeedOtter to be challenging and time-consuming. They have expressed difficulties in getting started with the software, which has impacted their overall experience.

Limited Customization Options: Some users have mentioned limitations in customization options when editing emails with FeedOtter. They have encountered issues such as HTML breakage and a lack of control over email content, impacting their ability to tailor the emails to their specific needs.

Lack of Advanced Functionality: Users have expressed disappointment in the limited functionality of FeedOtter beyond pulling in blog text and inserting a logo. They have noted a lack of features such as inserting basic banner images, customizing text, or scheduling posts, which has hindered their ability to fully utilize the software for their marketing needs.

Users have found that FeedOtter is a game-changer for email automation. By automating the process of creating emails and newsletters, it saves users ample amounts of time and boosts productivity. The quality of emails has significantly improved, resulting in a better end-user experience. Users appreciate the extensive capabilities of FeedOtter, such as the ability to automate email channel administration and management. FeedOtter allows for personalized and targeted communication by tying RSS emails directly to prospects' activity. The program also offers customizable templates, catering to specific design preferences. Users have been able to save at least 4 hours each week with their newsletters thanks to FeedOtter's automation features.

Another important use case of FeedOtter is its seamless integration with marketing systems like Marketo and Pardot. This integration allows for a well-integrated solution for email automation and simplifies processes for users. Users also appreciate the worry-free deployment and set-and-forget automation offered by FeedOtter. The product's customer service has received praise from users who have found them responsive to questions and customization needs. FeedOtter has been able to resolve any issues or concerns raised by users in a short period of time, ensuring a positive experience. The continuous improvements made by FeedOtter have enhanced deliverability, open rates, and overall usability according to user feedback. Overall, users highly recommend FeedOtter to other marketing automation users based on their positive experiences with the product's time-saving features, seamless integrations, and responsive customer service.

Basic

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Explore

Solo

Starter

Jumplead

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

FeedOtter

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

FeedOtter

Overview

What is FeedOtter?