Google Tag Manager Reviews and Ratings

Use Cases and Deployment Scope

At Appointedd we use Google Tag Manager to manage all tracking and conversion tags on the website. We house all our tags in Google Tag Manager so they are all kept in the one place and so it makes it easier to find and diagnose tracking issues.

Likelihood to Recommend

I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need.

No scenarios come to mind at the moment on where it is less appropriate to use.

Use Cases and Deployment Scope

We use it to manage our clients' tagging, but also to make sure that we're tracking what we need to monitor how people engage with our clients' websites. Our marketing department will make sure sources & campaigns are tracked, whilst my department (CRO) will track everything from image swipes all the way to someone converting & making sure we've got all available data for that conversion.

Likelihood to Recommend

Google Tag Manager is free, it works, and it's the industry standard.

Use Cases and Deployment Scope

We use for marketing, analytics and cookie/trackers management. We have integrated Google Tag Manager with Google Analytics 4, and we also do some Marketing campaigns using Pixels, Google Ads, etc... We track the final user interaction with our system. We also save time and resources by creating tags without requiring development effort. We also have some cookie management software integrated with Google Tag Manager. We have centralized many tools by controling them using Google Tag Manager interface.

Likelihood to Recommend

Great tool for tracking and analytics, if you need to see the final user interaction with the system and the conversion flow. Great tool for marketing if you want to run Ads on other platforms. Great tool to integrate with third party cookie management software.

Use Cases and Deployment Scope

I use Google Tag Manager to track custom events and user actions not collected automatically in GA4. Google Tag Manager enables my organisation to be more granular in its reporting and the tracking possibilities are truly endless! I also like that Google Tag Manager integrates with a lot of marketing platforms we use (such as LinkedIn and Google Ads) and it offers a wide variety of tags templates to get you started with these.

Likelihood to Recommend

Google Tag Manager is a great free tool to cover most of your essential custom tracking needs. You can also set up some advanced tracking with it but it might not be suitable for true beginners as Google doesn’t provide easy to use documentation for non developers in my opinion. Overall though, Google Tag Manager is a real industry standard in terms of custom tracking and I’d recommend it to anybody that wants to go beyond the basic tracking abilities GA4 provide out of the box.

Use Cases and Deployment Scope

We use Google Tag Manager to track analytics/GA4 and adroll data across all of our websites. We can create the tags and triggers needed to report back to our clients and provide them with in-depth reporting on their website's performance.

Likelihood to Recommend

I use Google Tag Manager (GTM) daily and create tags/triggers for all of our client's websites. It is easy to set up but for some of my tasks, the process does get repetitive so it'd be nice to have a default setting I can use when I have to create accounts, and then tweak/add things to them as needed. It is a great way to collect data and have code on the site without having to log into the site builder all the time. It makes it convenient to make edits or add code after our client's sites go live with us.

Use Cases and Deployment Scope

I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely on developer resources to get this done. By using GTM to install all my tracking tags it frees up space in the code of the site and we have seen an increase in site speed for both mobile and desktop.

Likelihood to Recommend

I recommend this to everyone who works in development or marketing. There are so many tools that require site tagging and tracking codes and this provides an environment to track all these things and easily add them or remove them from the site. It's also very easy to specify which pages you want tags to deploy on or in which scenarios.

Use Cases and Deployment Scope

The GTM helps us tag different elements from our codebase and make updates easily, on the spot. It also helps us track our marketing KPIs, the AdWords, and everything included in our Google Analytics account.

Likelihood to Recommend

GTM is well suited when it comes to adding new tags on the site quickly. It is also great at site analytics: sending true information (I.e.: based on impressions) into our GA KPIs & Marketing tracking. Both these features help make our team more efficient and agile.

Use Cases and Deployment Scope

Our web development team uses Google Tag Manager not only to manage tags on our own website, but those of our clients. It's a great way to enable easy addition and management of tags for things like analytics, social media, and advertising, without having to work in the website's code.

Likelihood to Recommend

Google Tag Manager is nice for companies with marketing teams who need access to inserting and managing tags for things like social media and advertising, without having to burden the web development team for help. It's less appropriate when the site is very complex or there are special considerations with custom tags that could impact performance.

Use Cases and Deployment Scope

Updating the website to include numerous tracking codes from Google, FB, Hubspot, Linkedin and others can be difficult. It is much easier for us to add a single Google Tag Manager code snippet to the site and modify or add tags within the tag manager interface. This allows us to make changes with a lower risk of breaking the site.

Likelihood to Recommend

Any time we need to add or update a site tracking tag we use tag manager. I can easily add other admin to tag manager and review historical changes to make sure no one breaks things. If you use many tracking tags then I would highly recommend tag manager, but if you only have 1 or 2 tags or it is very easy for you to make site code changes tag manager may not be necessary.

Use Cases and Deployment Scope

Google Tag Manager was implemented by our public affairs department. However, the statistics that come along with using the tracking code are shared with any department that requests them. Google Tag Manager addresses the problems that come along with determining if your marketing efforts are successful or not. The way we use GTM allows us to verify which items are utilized on our website and if our campaigns are successful.

Likelihood to Recommend

Google Tag Manager is well suited for an organization that has at least one dedicated individual to manage the implementation of the tracking code, review statistics, and manage and adjust the marketing tags as needed. It would be less appropriate if someone does not have the time to dedicate to the platform. In that case, they could just use bit.ly links to get a basic overview of how well certain campaigns are performing.