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Google Tag Manager Reviews and Ratings

Rating: 8.8 out of 10
Score
8.8 out of 10

Reviews

71 Reviews

Simplify, Track, Optimize: The Power of Google Tag Manager

Rating: 10 out of 10

Use Cases and Deployment Scope

We use for marketing, analytics and cookie/trackers management. We have integrated Google Tag Manager with Google Analytics 4, and we also do some Marketing campaigns using Pixels, Google Ads, etc... We track the final user interaction with our system. We also save time and resources by creating tags without requiring development effort. We also have some cookie management software integrated with Google Tag Manager. We have centralized many tools by controling them using Google Tag Manager interface.

Pros

  • Integrates with marketing tools like pixels and Google Ads
  • Enhances tracking capabilities when integrated with GA4
  • Integrates with cookie management tools complying with regulations

Cons

  • Keep adding integrations with third party tools
  • Create a mobile app to manage Google Tag Manager tags
  • Support debugging in all browsers

Likelihood to Recommend

Great tool for tracking and analytics, if you need to see the final user interaction with the system and the conversion flow. Great tool for marketing if you want to run Ads on other platforms. Great tool to integrate with third party cookie management software.

WA
Walter Alejos
Tech Lead Engineer in Information Technology at 23andMe (501-1000 employees)
Vetted Review
Google Tag Manager
7 years of experience
Verified on LinkedIn

Google Tag Manager is a must have

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Google Tag Manager to track custom events and user actions not collected automatically in GA4. Google Tag Manager enables my organisation to be more granular in its reporting and the tracking possibilities are truly endless! I also like that Google Tag Manager integrates with a lot of marketing platforms we use (such as LinkedIn and Google Ads) and it offers a wide variety of tags templates to get you started with these.

Pros

  • Tracking in depth user actions
  • Tracking complex conversion points
  • Tracking funnels

Cons

  • A slightly easier to use debug console
  • Better help section for advanced set ups
  • Easier user management

Likelihood to Recommend

Google Tag Manager is a great free tool to cover most of your essential custom tracking needs. You can also set up some advanced tracking with it but it might not be suitable for true beginners as Google doesn’t provide easy to use documentation for non developers in my opinion. Overall though, Google Tag Manager is a real industry standard in terms of custom tracking and I’d recommend it to anybody that wants to go beyond the basic tracking abilities GA4 provide out of the box.

AI
Alexandre Istamboulian
Global Web Product Manager in Product Management at CSC Global (5001-10,000 employees)
Vetted Review
Google Tag Manager
6 years of experience

GTM offers a variety of solutions

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Google Tag Manager to track analytics/GA4 and adroll data across all of our websites. We can create the tags and triggers needed to report back to our clients and provide them with in-depth reporting on their website's performance.

Pros

  • ability to create tags and triggers
  • cross-domain tracking
  • integrations with other platforms we use

Cons

  • More accurate reporting for form fill outs
  • easier repetition/creation of similar tags/triggers

Likelihood to Recommend

I use Google Tag Manager (GTM) daily and create tags/triggers for all of our client's websites. It is easy to set up but for some of my tasks, the process does get repetitive so it'd be nice to have a default setting I can use when I have to create accounts, and then tweak/add things to them as needed. It is a great way to collect data and have code on the site without having to log into the site builder all the time. It makes it convenient to make edits or add code after our client's sites go live with us.

VU
Verified User
Employee in Product Management (51-200 employees)
Vetted Review
Google Tag Manager
8 years of experience

A must use tool for every website or App

Rating: 10 out of 10

Use Cases and Deployment Scope

I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely on developer resources to get this done. By using GTM to install all my tracking tags it frees up space in the code of the site and we have seen an increase in site speed for both mobile and desktop.

Pros

  • Tag Management
  • Event Tracking
  • Site Management

Cons

  • Integrations
  • Training Resources
  • GA4 Support

Likelihood to Recommend

I recommend this to everyone who works in development or marketing. There are so many tools that require site tagging and tracking codes and this provides an environment to track all these things and easily add them or remove them from the site. It's also very easy to specify which pages you want tags to deploy on or in which scenarios.

TH
Tyler Heaps
Director of Marketing in Marketing at Rain Retail Software (51-200 employees)
Vetted Review
Google Tag Manager
6 years of experience
View profile

GTM is great for site tagging & tracking!

Rating: 10 out of 10

Use Cases and Deployment Scope

The GTM helps us tag different elements from our codebase and make updates easily, on the spot. It also helps us track our marketing KPIs, the AdWords, and everything included in our Google Analytics account.

Pros

  • Quick turn-around on adding new tags.
  • Tracking measurement of GA KPI.
  • Tracking performance of our AdWords campaigns.

Cons

  • Could use some training guidance/ platform for beginner users.

Likelihood to Recommend

GTM is well suited when it comes to adding new tags on the site quickly. It is also great at site analytics: sending true information (I.e.: based on impressions) into our GA KPIs & Marketing tracking. Both these features help make our team more efficient and agile.

VU
Verified User
Program Manager in Corporate (51-200 employees)
Vetted Review
Google Tag Manager
3 years of experience

The Leading Tag Management App

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Our web development team uses Google Tag Manager not only to manage tags on our own website, but those of our clients. It's a great way to enable easy addition and management of tags for things like analytics, social media, and advertising, without having to work in the website's code.

Pros

  • Enables broader management of tags
  • Ensures optimal tag placement and low impact on performance
  • Makes updating tags quick and easy
  • Integrates nicely with analytics

Cons

  • As with a lot of Google products, it's not the most user friendly
  • Steeper learning curve for those unfamiliar with code
  • Doesn't have a very robust native knowledge base for training - but there are lots of external sources of training and tutorials elsewhere

Likelihood to Recommend

Google Tag Manager is nice for companies with marketing teams who need access to inserting and managing tags for things like social media and advertising, without having to burden the web development team for help. It's less appropriate when the site is very complex or there are special considerations with custom tags that could impact performance.

AH
Andrea Hester
Director Of Operations at Clearfire, Inc. (1-10 employees)
Vetted Review
Google Tag Manager
2 years of experience
View profile

Using Google Tag Manager to simplify tracking code management

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Updating the website to include numerous tracking codes from Google, FB, Hubspot, Linkedin and others can be difficult. It is much easier for us to add a single Google Tag Manager code snippet to the site and modify or add tags within the tag manager interface. This allows us to make changes with a lower risk of breaking the site.

Pros

  • Reduce risk of site failure
  • Allow marketers to update tags without making code changes to site
  • Create and track unique site conversion events

Cons

  • The UI is a bit confusing if you are less technical
  • [Google] Tag Manager could be better integrated with other Google services like Google Analytics.
  • Still not sure how effective tag manager is on mobile following IOS14 uodates.

Likelihood to Recommend

Any time we need to add or update a site tracking tag we use tag manager. I can easily add other admin to tag manager and review historical changes to make sure no one breaks things. If you use many tracking tags then I would highly recommend tag manager, but if you only have 1 or 2 tags or it is very easy for you to make site code changes tag manager may not be necessary.

WF
Wes Finley
Marketing and Growth in Marketing at Recurrency (11-50 employees)
Vetted Review
Google Tag Manager
3 years of experience
View profile

Google Tag Manager - Not as Easy as I Thought 😬

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Google Tag Manager was implemented by our public affairs department. However, the statistics that come along with using the tracking code are shared with any department that requests them. Google Tag Manager addresses the problems that come along with determining if your marketing efforts are successful or not. The way we use GTM allows us to verify which items are utilized on our website and if our campaigns are successful.

Pros

  • Creation and implementation of campaign-specific tags to track your marketing efforts
  • Integrates with Google Analytics so all of your statistics are in the same place, allowing you to easily pull reports that contain all of the data you need to know
  • Allows you to track website activities outside of Google Analytics, such as pdf views/clicks

Cons

  • Google Tag Manager was extremely difficult for me to set up on our website. I think additional documentation of implementation would be helpful
  • Maybe my knowledge of Google Analytics is not as high as I imagined, but setting up GTM within our GA account was a little difficult as well, thus the need for additional consumer-friendly knowledgebase articles or tutorials
  • It would be nice if the tracking code for GTM was already included in GA, so I wouldn't need to work with our website management folks to add another tag. They accidentally removed our GA tag while adding the GTM tag which resulted in lost tracking for us. Frustrating.

Likelihood to Recommend

Google Tag Manager is well suited for an organization that has at least one dedicated individual to manage the implementation of the tracking code, review statistics, and manage and adjust the marketing tags as needed. It would be less appropriate if someone does not have the time to dedicate to the platform. In that case, they could just use bit.ly links to get a basic overview of how well certain campaigns are performing.

VU
Verified User
Employee in Marketing (51-200 employees)
Vetted Review
Google Tag Manager
1 year of experience

Wouldn't Want To Live Without It

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Google Tag Manager is brilliant in that it provides marketers and agencies alike be able to implement and deploy immediately without having to hassle or wait for developers to action.

Pros

  • Ability for non-developers to deploy tags without requiring developer assistance
  • Utilise event triggers to leverage better insights within Google Analytics

Cons

  • In general it could be more user-friendly for those less-technical

Likelihood to Recommend

Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.

QA
Quentin Aisbett
Digital Strategist in Marketing at OnQ Marketing (1-10 employees)
Vetted Review
Google Tag Manager
3 years of experience
View profile

An easy to use tool for small busineses

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

It is mainly used by our Marketing team. Google tag manager is a tool for us to track our marketing activities and applications like social media, videos, website content, etc. We can then analyze the data and improve user experience and our marketing strategies.

Pros

  • very easy to start
  • it has clear instructions on their pages
  • analysis and measurements are simple to understand

Cons

  • Sometimes it's hard to find a real person to ask questions about the tool

Likelihood to Recommend

It's good for start-ups or small organizations like us. It's a simple to use tool that won't break your bank! It offers all the basic features your team would need to analyze your marketing activities and improve.

VU
Verified User
Employee in Marketing (1-10 employees)
Vetted Review
Google Tag Manager
3 years of experience