Simplify, Track, Optimize: The Power of Google Tag Manager
February 27, 2025

Simplify, Track, Optimize: The Power of Google Tag Manager

Walter Alejos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

We use for marketing, analytics and cookie/trackers management. We have integrated Google Tag Manager with Google Analytics 4, and we also do some Marketing campaigns using Pixels, Google Ads, etc... We track the final user interaction with our system. We also save time and resources by creating tags without requiring development effort. We also have some cookie management software integrated with Google Tag Manager. We have centralized many tools by controling them using Google Tag Manager interface.

Pros

  • Integrates with marketing tools like pixels and Google Ads
  • Enhances tracking capabilities when integrated with GA4
  • Integrates with cookie management tools complying with regulations

Cons

  • Keep adding integrations with third party tools
  • Create a mobile app to manage Google Tag Manager tags
  • Support debugging in all browsers
  • Huge positive impact by helping to find causes of conversions' drop and helping to take decisions to fix them
  • Huge positive impact by launching many marketing campaings and running many Ads with good revenue
  • Huge positive impact by helping us to comply successfully with government regulations for cookies and trackers
Google Tag Manager is the best tool to centralize everything in one place including marketing, analytics, integration with third party tools for AB testing, cookie management, etc. it includes user's management, debugging features, tag approval process, etc. it also saves time and resources by not relying on developers.

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

Great tool for tracking and analytics, if you need to see the final user interaction with the system and the conversion flow. Great tool for marketing if you want to run Ads on other platforms. Great tool to integrate with third party cookie management software.

Google Tag Manager Feature Ratings

9.4
Tag library
10
Tag variable mapping
10
Ease of writing custom tags
5
Rules-driven tag execution
10
Tag performance monitoring
10
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
10
Tag Load Rules ()
Not Rated
10.0
Event tracking
10
Mobile event tracking
10
Data distribution management
10
Universal data layer
10
TMS Architecture ()
Not Rated
10.0
Role-based user permissions
10

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